What are the responsibilities and job description for the Business Development Marketing Liaison position at American Medical Associates?
Business Development/Marketing Liaison – Nursing Home
Located in Herkimer, NY
A skilled nursing facility located in Herkimer, NY is looking for an experienced Business Development/Marketing Liaison to build referral relationships, promote the facility’s services, and support census growth.
Responsibilities of the Business Development/Marketing Liaison:
Develop and maintain relationships with referral sources.
Promote the facility and its services to hospitals, physicians, and community partners.
Generate new business opportunities and increase patient referrals.
Conduct outreach visits and follow up with referral sources.
Work closely with admissions and facility leadership to support census growth.
Represent the facility professionally in the community.
Qualifications of the Business Development/Marketing Liaison:
Previous marketing, business development, or healthcare sales experience.
Long-term care marketing experience is required.
Strong communication and relationship-building skills.
Self-motivated, organized, and results-driven.
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