What are the responsibilities and job description for the Editorial Director position at American Med Spa Association?
Company Description
AmSpa is the leading authority in medical aesthetics—supporting thousands of providers with legal, business, and clinical insights in a fast-growing, highly regulated industry.
We’re looking for an Editorial Director to build and lead a modern content engine that drives authority, audience growth, and business impact.
Role Description
This is a senior, hands-on leadership position responsible for turning content into a strategic asset—not just reactive output. You’ll own editorial strategy, daily publishing, and performance, while elevating AmSpa’s voice across legislative coverage, market intelligence, and industry thought leadership.
Specific Responsibilities:
- Build editorial strategy & calendar aligned with membership, events, and revenue goals
- Lead daily content (news, analysis, insights) with an intentional, forward-looking approach
- Expand contributed content from medspa operators, medical pros and industry experts
- Deepen legislative & market coverage (state regulations, trends, M&A, capital flows)
- Edit and oversee sponsored content to ensure quality and credibility
- Partner with marketing on SEO and content distribution
- Track engagement and tie content directly to business outcomes
- Organize and activate existing content (webinars, articles, resources)
- Lead podcast & multimedia strategy
.
Qualifications
- 7–10 years in editorial, content, or media leadership (B2B preferred, healthcare a plus)
- Strong editorial instincts ability to translate complex topics into clear insights
- Experience building content strategies tied to growth and revenue
- Fluency in SEO, analytics, and performance optimization
- Comfortable working with subject matter experts in regulated industries
Compensation: This is a newly scoped role, and compensation will be aligned with the experience and vision the selected candidate brings. We ask that applicants include their compensation expectations for consideration.