What are the responsibilities and job description for the SVP, Sales and Marketing position at American Management Association Intl?
Overview
American Management Association (www.amanet.org), a world leader in talent development, is looking for an Senior Vice President of Sales and Marketing. As a key member of AMA’s executive leadership team, the SVP of Sales and Marketing will lead the development and execution of AMA’s growth strategy. The SVP will oversee P&L for AMA’s seminar business, driving scalable growth, brand recognition, and measurable results. They will also identify new market opportunities and position AMA as a preferred learning partner.
Responsibilities
Establish and manage a multi-faceted budget with full P&L responsibility.
Shape AMA’s revenue growth strategy, aligning inside sales and marketing with long-term organizational objectives.
Identify and evaluate new market opportunities, including strategic partnerships, and global licensees that support sustainable revenue growth and market penetration.
Lead the creation and execution of go-to-market strategies leveraging industry trends and position AMA competitively within the leadership development and training market.
Represent the voice of the customer in executive discussion and decision-making.
Implement a scalable infrastructure leveraging AI for data-driven forecasting, performance tracking, and client success metrics.
Cultivate executive-level relationships with key accounts and strategic partners, ensuring high retention, expansion, and customer lifetime value.
Drive brand positioning and thought leadership to reinforce AMA’s relevance in a competitive and evolving landscape.
Use data, market intelligence, and customer insights to continuously optimize revenue growth and strategic alignment.
Build and lead high-performing, revenue generating teams with a focus on cross-functional collaboration, innovation, and results.
Promote a culture of accountability, agility, and excellence across all levels of the Sales and Marketing organization.
Other related duties.
Qualifications
- Bachelor’s degree required; MBA or advanced degree strongly preferred.
- Minimum 15 years of progressive leadership experience, including executive-level responsibility for both sales and marketing in a B2B environment.
- Demonstrated success in scaling revenue, leading organizational change, and driving customer-centric transformation.
- Proven expertise in leading integrated marketing organizations and complex sales teams, with strong command of digital tools, CRM, analytics, and brand strategy.
- Exceptional executive presence, business acumen, and ability to influence at the highest levels—both internally and externally.
- Experience in learning, consulting, or membership-based organizations strongly preferred.
- Travel in accordance with business need
More about American Management Association (amanet.org):
AMA’s approach to improving performance combines experiential learning—learning through doing—with opportunities for ongoing professional growth at every step of one’s career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including classroom and virtual seminars, webcasts, webinars, corporate and government solutions, and research. Organizations worldwide, including the majority of the Fortune 500, turn to AMA as their trusted partner in professional development and draw upon its experience to enhance skills, abilities and knowledge with noticeable results from day one.
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