Director of Sales - U.S. Grocery & Retail

ABOUT AMERICAN LOYALTY

American Loyalty LLC develops and executes premium loyalty and customer-engagement programs for the grocery retail industry. We partner with retailers to create high-impact promotional campaigns built around desirable physical rewards, branded collections and measurable customer engagement.

THE OPPORTUNITY

We are seeking an experienced, highly connected Director of Sales to lead the expansion of American Loyalty in the U.S. grocery market. This is a business-development position for a proven sales executive who understands how national and major regional supermarket chains operate and can build relationships with senior retail decision-makers.

LOCATION

United States (national role) - significant travel throughout the U.S. required.

KEY RESPONSIBILITIES

- Develop and execute the U.S. sales strategy for national and major regional supermarket chains.

- Identify, approach and develop relationships with senior executives in Marketing, Loyalty/CRM, Merchandising, Procurement, Customer Experience and Commercial functions.

- Present American Loyalty's promotional and physical-reward solutions to prospective retail partners.

- Build and manage a qualified pipeline of large grocery accounts from initial contact through proposal, negotiation and closing.

- Develop customized commercial proposals and promotional concepts based on each retailer's objectives and customer profile.

- Represent American Loyalty at major U.S. grocery, retail and loyalty industry events.

- Coordinate with the company's international commercial, creative, sourcing and operations teams to deliver successful client programs.

CANDIDATE PROFILE

- 6-8 years of successful sales or business-development experience related to the U.S. grocery/supermarket industry.

- Demonstrated experience selling to national or large regional supermarket chains at the corporate/HQ level.

- Established relationships within the U.S. grocery industry and the ability to reach senior retail decision-makers.

- Exposure to loyalty programs, shopper marketing, retail promotions, rewards, consumer engagement, promotional merchandise or related retail solutions is strongly preferred.

- Proven ability to prospect, open enterprise accounts, deliver executive-level presentations, negotiate commercial agreements and manage long B2B sales cycles.

- Strong understanding of grocery retail, promotional calendars, shopper behavior and retailer-supplier relationships.

- Fluent professional English and Spanish - spoken and written - is required.

- Entrepreneurial, self-directed and comfortable building a U.S. business with significant growth potential.

- Willingness to travel extensively throughout the United States and, when required, internationally.

WHAT WE ARE LOOKING FOR

The successful candidate will combine deep grocery-industry knowledge with a strong network, commercial discipline and the ability to sell an innovative concept. Existing relationships with U.S. supermarket executives are especially important. Direct loyalty experience is valuable, but we are equally interested in candidates from CPG, shopper marketing, retail solutions, promotional programs and other businesses that sell directly to major grocery chains.

WHY AMERICAN LOYALTY

This is an opportunity to play a central role in building American Loyalty's U.S. business. The Director of Sales will work directly with senior leadership and introduce a proven international promotional model to one of the world's largest grocery markets.

HOW TO APPLY

Please submit your resume together with a short introduction describing your experience with U.S. supermarket chains, relevant industry relationships and exposure to loyalty, shopper marketing or retail promotional programs.

American Loyalty aims to bring bigger and better performance to Loyalty programs in the retail space, across North, Central and South America.

Over 15 years of experience in the loyalty collectibles promotional market in Latin America, with tens of millions of rewards delivered to millions of loyal customers in the region every year.

www.american-loyalty.com