Lead Specialist - Email Marketing

Company Description

The American Institute of Certified Public Accountants (AICPA) is the national professional organization of Certified Public Accountants (CPAs) in the United States, with over 428,000 members in 130 countries. Founded in 1887, the AICPA sets ethical standards and U.S. auditing standards, and develops and grades the Uniform CPA Examination. The organization has offices in New York City, Washington, DC, Durham, NC, and Ewing, NJ.

Role Description

About the Role:

You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform, using features like Journey Builder, audience segmentation, and automation to deliver personalized customer experiences, analyze campaign performance, and achieve our goals through targeted email communications. You will report to the Senior Manager- Marketing Operations. This position will ideally be a hybrid role, based out of our Durham, NC office, but we are also open to remote candidates. 

You Will:

• Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows. Manage full QA to ensure all links work, campaign landing pages are correct, correct rendering on main browsers and mobile devices
• Use customer data to segment audiences and tailor email content for maximum relevance and engagement. 
• Design complex customer journeys within Journey Builder to deliver personalized email sequences based on customer interactions and behavior. 
• Monitor important email marketing metrics to create insights and inform future campaign strategies
• Work with Experience Delivery, sales, and other partners to align email marketing campaigns with our goals
• Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance. 
• Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR). 
• Use a hybrid work schedule

You Have:

• Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin
• 2 years experience in email marketing operations

How We Support You:

We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

We offer benefit options in and out of the workplace, including healthcare, retirement, paid time-off, parental leave, an employee assistance program. We provide resources that support your mental health, and evolve our offerings to meet your needs. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.

We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.

About Us:

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.

Learn more about The Association on LinkedIn and our Career Site.

#LI-Hybrid #GreatPlacetoWork

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

The Salary Range for this role is: $53,000 to $70,000 per annum.

Please note, this is a standard range and exact compensation may vary based on skills, experience and location. If you’d like to understand more on the salary range, please contact the recruiter listed on this posting.