Product Marketing Manager

Description

We are seeking an experienced Product Marketing Manager to join our team and play a pivotal role in our next phase of growth. This is a unique opportunity to shape the marketing strategy for a suite of B2B software products, including integrated hardware solutions. You will be instrumental in expanding our presence into new markets and regions, managing our e-commerce and digital platforms, launching new products, and building strategic channel partnerships. The ideal candidate is a proactive, analytical, and results-driven professional who can not only execute impactful campaigns but also act as a strategic partner to the business. You will be directly responsible for driving measurable growth, from lead generation and sales pipeline growth to improving conversion rates and reducing customer acquisition costs.

Key Responsibilities

Strategy & Planning

• Develop and execute comprehensive company and solution marketing strategies to clearly articulate our value to new and existing customers.
• Penetrate new markets, generate qualified leads, and grow our sales pipeline for our B2B SaaS and hardware solutions.
• Conduct market analysis to identify emerging trends, competitor strategies, and opportunities for growth.
• Build and leverage strategic channel partnerships to expand market reach and drive demand through co-marketing initiatives.
• Work closely with the Product Management team to plan and manage the launch of new products and value-added releases, ensuring a cohesive and impactful go-to-market strategy.
  
  

Execution & Management

• Manage and optimize our e-commerce platforms, corporate website, and social media channels to enhance user experience and drive engagement.
• Oversee all aspects of digital marketing, including SEO, SEM, content marketing, email campaigns, and paid advertising to drive event and campaign lead generation.
• Lead the creation of high-quality marketing collateral, including case studies, white papers, product videos, and sales enablement materials.
• Manage American Innovations industry and corporate events, including our annual AI World user's conference.
  
  

Analytics & Reporting

• Analyze campaign performance and key marketing metrics (e.g., CAC, conversion rates, MQLs to SQLs) to demonstrate ROI and make data-driven decisions.
• Establish a continuous feedback loop to adapt strategies and optimize performance based on real-time data and market insights.
• Report on marketing effectiveness to leadership, providing clear, actionable insights into performance and future opportunities.
  
  

Collaboration

• Collaborate closely with the Sales and Product Management teams to ensure marketing efforts are aligned with business objectives and product roadmaps.
• Work with internal and external partners to ensure brand consistency and messaging across all channels.
  
  

Requirements

Required

• 5 years of technical, B2B marketing experience, with at least 2 years in a management or leadership role.
• Proven experience driving demand for a B2B software products, especially one with an integrated hardware component.
• Demonstrated success in lead generation and pipeline growth, with a track record of meeting or exceeding performance targets.
• Strong analytical skills with experience in using marketing analytics tools (e.g., Google Analytics, HubSpot, Salesforce) to inform strategy.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
  
  

Preferred

• Experience in a high-growth, technology-driven company.
• Proven track record of using Artificial Intelligence to make yourself and your teams improve.
• Proven track record of driving marketing engagement in the age of Artificial Intelligence.
  
  

Successful applicants must be eligible to work in the US (visa sponsorship is not provided at this time) and must be able to pass a pre-employment background and drug test. American Innovations is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.