What are the responsibilities and job description for the Sales Specialist position at American House Senior Living Communities?
TN Region*
The Sales Specialist is a sales professional responsible for leasing senior living communities within a particular geographic region. They are accountable for creating and following a strategic business plan, managing their sales lead bank in YARDI, driving lead generation efforts, creating urgency with prospects to drive sales results, managing sales conversions and following a sales process through closing move ins to achieve budgeted occupancy and revenue at for assignment communities.
Required Experience for a Sales Specialist:
- Previous experience in sales with a proven track record of meeting and exceeding sales goals in the senior housing industry
- Ability to conduct quality discovery conversations and match up our services to the prospect needs in order to advance prospects to resident move ins
- Aggressive sales instinct with the ability to close while maintaining compassion for our seniors
- Ability to manage time effectively in each facet of sales and marketing (lead generation, lead advancement, lead conversion, business development)
- Must be able to build relationships quickly with team members and work collaboratively to reach community occupancy/revenue goals
- Goal oriented and results-driven
- Must possess excellent communication and presentation skills
- Nimble and agile with problem-solving skills in order to determine solutions for clients and partner with community and regional leadership teams
- Technically savvy in Microsoft programs and utilizing CRM software
- Local travel will be required
Primary Responsibilities of a Sales Specialist:
- Achieve budgeted occupancy and revenue goals for the community
- Utilizes YARDI CRM to accurately manage sales lead bank, sales conversion ratios, and move in metrics
- Identify and target new business development contacts to drive professional referrals
- Make daily calls to prospects in YARDI CRM to schedule tours and virtual tours
- Provides tours or virtual tours of senior housing communities to potential residents and referral sources
- Plan and execute marketing initiatives and resident events
- Be a trusted advisor for potential residents, their families and staff members
- Promote American House culture, mission and standards in each community assignment
- Communicate effectively and partner in cross functional collaboration throughout the organization
- Complete weekly occupancy report, marketing plans, competitive analysis and all standards in sales & marketing playbook
- Willingness to work a flexible schedule to include evenings, weekends, or “non-traditional” work hours per community assignment needs
American House Senior Living Communities
Founded in 1979, American House Senior Living Communities’ vision is to provide high-quality housing for senior at a price affordable for retirees and their families. That vision of excellence has endured for nearly 40 years and expanded to serve residents at a number of senior housing communities. Our mission is to enrich the lives of those we serve, providing an environment that fosters meaningful relationships. Our vision is to be an innovative senior housing company that created sustainable excellence and stakeholder value, with an unparalleled commitment to passionate care provided by compassionate people.