What are the responsibilities and job description for the Director of Operations position at American Fence Company?
About the Opportunity
We’re an established home services company expanding our enterprise and entering a dynamic phase of national growth through franchising, and we’re seeking a proven Director of Franchise Development to lead our expansion efforts.
This is a hands-on leadership role for someone who thrives in early-stage environments, where structure is still being built, processes are evolving, and every system you design will directly impact how franchisees operate and grow.
If you have experience developing operational frameworks for home service brands, understand the balance between structure and entrepreneurship, and love turning vision into replicable systems we want to talk.
What You’ll Do
- Build Operational Infrastructure:
- Develop and document the systems, processes, and tools that support franchisee operations and scalability.
- Standardize workflows across scheduling, service delivery, and customer management.
- Franchise Onboarding & Training:
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- Design and lead new franchisee onboarding programs, including initial training, field coaching, and launch support.
- Create training materials, operations manuals, and digital learning content.
- Process Development & Optimization:
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- Audit and improve operational procedures to ensure consistency, efficiency, and brand compliance.
- Partner with leadership on performance KPIs and reporting dashboards.
- Technology & System Integration:
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- Serve as the CRM subject matter expert — lead the configuration, adoption, and integration of CRM and related technology (e.g., ServiceTitan, Jobber, HubSpot, or FranConnect).
- Evaluate and implement additional software tools (territory mapping, scheduling, inventory, etc.) to support franchise network growth.
- Franchisee Support & Coaching:
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- Establish a strong support model and communication cadence for franchisees.
- Conduct business reviews and provide actionable recommendations for improvement.
- Cross-Functional Leadership:
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- Collaborate closely with Marketing, Franchise Development, and Finance to align operations with brand growth initiatives.
- Support preparation for Discovery Days, franchise openings, and performance audits.
