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Principal Digital and Technology Product Manager (Hybrid)

American Family Insurance
American Family Insurance Salary
Madison, WI Full Time
POSTED ON 5/23/2026
AVAILABLE BEFORE 6/21/2026
You will provide strategies to provide technical solutions to support the enterprise vision. Lead the most transformational, high risk, high visibility, and critical technology initiatives for the enterprise. Regarded as a unique talent with extensive experience in the digital technology product space. Influence leadership and others to set standards on product design, best practices, and principles. You will report to the Senior Manager, Digital & Technology Product.

Position Compensation Range

$131,000.00 - $220,000.00

Pay Rate Type

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities

  • Define the strategy for assigned technology products and then develop a creative, high-quality, and clear product roadmap. Integrate usability studies, research and market analyses into product requirements to enhance user/customer satisfaction.
  • Serve as the "translator" for both the customer and market, and company partners, including business lines, technology and other cross-functional teams.Prioritize initiatives and secure commitments from company partners using excellent communication, influence and negotiation skills.
  • Lead multiple technology products across multiple areas and product portfolios.
  • Oversee cross-functional, cross-department product initiatives that span across technology teams, owning the product roadmap across those teams and prioritizing key initiatives.
  • Drive the use of product, leading product teams to make more informed business decisions. Prevent roadblocks across teams to meet quality standards, project deadlines, and business objectives.
  • Lead the digital product development in partnership with engineering, architecture, and other teams to develop and refine the product.
  • Establish and monitor, and reports on executive-level key performance indicators (KPIs) to measure product success.
  • Use expert technology product management skills, mentors and helps develop members of the team.
  • May be requested to complete other assignments or participate in projects based upon skills, achievements, or experience.

Specialized Knowledge And Skills Requirements

  • Extensive strategic technology product experience, including visioning, road mapping, and technology product management principles.
  • Strong thought leadership experience, with a track record of having a significant impact on business direction as it relates to customer-facing digital products, taking the business needs and feedback into product development.
  • High-level of business acumen to understand the business side, including how technology product decisions impact the financial and operational aspects of the company.
  • Demonstrated leadership and influential experience in driving significant change across the organization around highly visible, complex initiatives.
  • Demonstrated communication effectiveness to translate technology product and engineering language to user communications.
  • Proven problem-solving skills used to tackle complex problems and make decisions based on a mix of analysis, wisdom, experience, and judgment.
  • Demonstrated experience providing customer-driven solutions, support or service.

Additional Specialized Knowledge And Skills Requirements

  • Experience with Salesforce Financial Services Cloud, Data Cloud and Experience Cloud is preferred
  • Experience presenting to executive level leadership.

Travel Requirements

  • Up to 10%

Licenses

  • Not applicable.

Physical Requirements

  • Work that primarily involves sitting/standing.

Additional Information

  • To ensure a strong start, all employees participate in our New Employee Orientation during their first week.  This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth.  At times, sessions may be delivered virtually based on scheduling and availability. 
  • Offer to selected candidate will be made contingent on the results of applicable background checks
  • Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
  • Sponsorship will not be considered for this position unless specified in the posting

In this hybrid role, you will be expected to work a minimum of 10 days per month from the office. Candidates should reside within approximately 35-50 miles of one of the following office locations: Madison, WI 53783; Boston, MA 02110; Denver, CO 80112; Eden Prairie, MN 55343; Keene, NH 03431; St. Joseph, MO 64507; Phoenix, AZ 85034

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email AskHR@AmFam.com to request a reasonable accommodation.

Salary : $131,000 - $220,000

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