Demo

Lead Digital Data Analyst (Hybrid)

American Family Insurance
American Family Insurance Salary
Madison, WI Full Time
POSTED ON 5/22/2026
AVAILABLE BEFORE 7/17/2026
As the Lead Digital Data Analyst with American Family Insurance, you will provide analytics services to the business across the digital sales and servicing customer journeys. Develop new insights and understand our performance based on data and statistical methods. Analyze our results, external market dynamics and other data sources to assess trends and develop applicable insights to management, by understanding of the business model and the information available for analysis.

Position Compensation Range

$99,000.00 - $167,000.00

Pay Rate Type

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

maintain

Primary Accountabilities

  • Work with partners in the development and delivery of key digital performance analysis and reporting.
  • Build and maintain various models used to project business results; enhance the model where there is value in adjusting the models.
  • Ensure analysis and reporting accuracy and integrity and explain performance drivers and provide insights into performance trends.
  • Create, execute, and maintain forecasting models; speak to the underlying assumptions and inter-workings of the model used to create the forecast.
  • Communicate findings to multiple stakeholders and leadership with recommendations for actions to address business changes, trends, and issues.
  • Evaluate, design, test and maintain data/analytics systems and make recommendations for new tools and system enhancements.
  • Develop, test, and deploy complex automated reporting solutions and automated decision analytics to replace manual business processes.
  • Develop and define standard analytics governance and communication and ensure adherence to standards.
  • May be requested to complete other assignments or participate in projects based upon skills, achievements, or experience.

Specialized Knowledge & Skills Requirements

  • Demonstrated experience providing customer-driven solutions, support or service.
  • Solid knowledge and understanding of forecasting techniques or statistical analysis or data modeling or data mining.
  • Demonstrated experience providing digital funnel insights and analysis.
  • Demonstrated experience utilizing software tools to query and report data.
  • Demonstrated experience with a variety of standard reporting software packages and best practices for report deployment processes.
  • Demonstrated experience communicating/presenting complex and independent concepts and unbiased fact-based decision-making and financial performance.
  • Demonstrated experience developing complex data sets for wide-spread use.

Preferred Qualifications

  • Expertise using modern analytical tools, such as Google Analytics and Looker Studio.
  • Demonstrated experience in web channel flow.

Licenses

  • Not Applicable.

Travel Requirements

  • Up to 10%.

Physical Requirements

  • Work that primarily involves sitting/standing.

Working Conditions

  • Not Applicable.

Additional Information

  • Offer to selected candidate will be made contingent on the results of applicable background checks
  • Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
  • Sponsorship will not be considered for this position unless specified in the posting

In this hybrid role, you will be expected to work a minimum of 10 days per month out of the Boston, MA or Madison, WI offices.

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email AskHR@AmFam.com to request a reasonable accommodation.

Salary : $99,000 - $167,000

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