Performing Arts Sales Manager

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlook the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and G.I. Joe Laser Tag. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce & Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys R Us global flagship, the only standalone location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR.

For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official.

Key Objective(s):
The Sales Manager for the Performing Arts Theater at American Dream will be responsible for driving business growth, securing sponsorships, and attracting a diverse range of artists and entertainment acts. This role is pivotal in creating consistent revenue streams and delivering top-notch entertainment experiences to a wide array of guests. The ideal candidate will possess strong sales acumen, industry connections, and a passion for the performing arts.

Primary Responsibilities:

• Identify and pursue new business opportunities to maximize theater revenue.
• Develop and maintain relationships with sponsors, partners, and entertainment agencies.
• Achieve annual revenue targets for the Performing Arts Theater through ticket sales, sponsorships, and artist bookings.
• Secure a minimum number of new sponsorship deals per quarter to support theater programming and operations.
• Increase the diversity of artists and performances hosted at the theater, measured by genre, cultural representation, and geographic origin.
• Recruit and book a diverse lineup of artists and performers to appeal to varied audiences.
• Grow audience attendance year-over-year by implementing targeted marketing and outreach strategies
• Collaborate with marketing and event teams to promote shows and increase ticket sales.
• Negotiate contracts and manage budgets for performances and sponsorship deals.
• Maintain or improve event profitability by managing costs and maximizing revenue per event.
• Develop and maintain a pipeline of business opportunities and partnerships that contribute to long-term revenue growth.
• Track and report monthly performance metrics to senior leadership, including sales figures, sponsorship acquisition, and audience engagement.
• Monitor industry trends to stay ahead of market demands and audience preferences.
• Ensure high-quality guest experiences through strategic programming and partnerships.
• Prepare regular sales reports and forecasts for senior management.
• Represent the theater at industry events and networking opportunities.

Desired Qualifications:

• Bachelor’s degree in Business, Marketing, Arts Management, or related field.
• Minimum of 5 years of experience in sales, sponsorship, or entertainment booking.
• Proven track record of generating revenue and securing sponsorships.
• Strong network within the performing arts and entertainment industry.
• Excellent negotiation, communication, and interpersonal skills.
• Ability to work in a fast-paced, dynamic environment.
• Passion for the performing arts and commitment to delivering exceptional guest experience

American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status, or any other basis prohibited by law