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Cruise Director

American Cruise Lines
Jacksonville, FL Full Time
POSTED ON 2/1/2026 CLOSED ON 2/28/2026

What are the responsibilities and job description for the Cruise Director position at American Cruise Lines?

Cruise Director

American Cruise Lines, the largest USA flagged cruise line in the United States, is looking to add Cruise Directors to our shipboard team for our 2026 season. American Cruise Lines only operates within the United States and has no more than 200 passenger vessels that create a one-of-a-kind small ship experience. With newly constructed vessels being added to our fleet, it is a great opportunity to join our shipboard management team.

The Cruise Director is the most visible advocate for guests and is responsible for creating a fun atmosphere onboard while always engaging guests through a series of activities, shows, events, presentations and socializing throughout the cruise. The Cruise Director manages the entertainment, presentations, activities, events and communications on board. This leadership role requires an energetic, creative, talented individual with previous cruise/resort experience, extraordinarily polished presentation skills, collaborative approach, team spirit, and a passion for guest satisfaction. The Cruise Director reports to the Hotel Manager.
At American Cruise Lines, we are driven by our values—Optimism, Commitment, Patriotism, and Merit. These values shape our culture, our service, and our people, guiding us as we work together to Share America’s Story on the Finest American Ships.
Responsibilities:
  • Schedule and execute engaging entertainment, enrichment and activity programs that enhance and elevate the guest experience.
  • Effectively communicate to guests via the shipboard daily program, television, stage, public address system and one-on-one interaction and socialization.
  • Socialize with guests at every opportunity including, but not limited to, mealtimes and cocktail hour.
  • Greet guests as they depart for and return from shore excursions.
  • Make daily Noon announcement/update; make every effort to make all PA announcements as the “voice” of the cruise.
  • Meet with Excursions Director, Guest Speakers, Guest Instructors and Resident Entertainers at the start of every cruise to review scheduling.
  • Create the daily Ship to Shore.
  • Host Officer Introduction and Excursion Briefing.
  • Assist in the delivery of the Safety Briefing with the Captain.
  • Ensure lounges are prepared for activities, events, presentations and shows (lounge configuration, A/V requirements, etc.).
  • Confirm entertainers 48-hours in advance; assist entertainers and onboard speaker’s A/V needs.
  • Create and update bulletin board daily.
  • Work with Excursions Director to prepare folders and materials for turnaround day.
  • Act as company representative at pre-cruise hotels on turnaround day.
  • Promote onboard sales and brand loyalty by hosting re-booking events.
  • Oversee proper VIP guest service delivery.
  • Communicate and report regularly to the Home Office as to the status of the cruise, guest issues and recovery, and the evaluations of Guest Speakers, Instructors and Entertainers.
  • Perform bartending duties as needed with other management personnel.
Qualifications:
  • Cruise ship experience preferred, but candidates with upscale hotel/resort experience will be considered.
  • Proficiency in Microsoft Office Suite applications
  • Extremely polished speaking/presentation skills required.
  • Strong interpersonal and social skills required.
  • Strong critical thinking skills required.
  • Must possess a strong sense of production and presentation.
  • Basic knowledge of audio/visual equipment required.
  • Must be enthusiastic, outgoing, confident, and always have a can-do attitude.
  • Excellent time management and attention to detail.
  • Transportation Worker Identification Credential (TWIC).
Attributes for Success:
  • Ability to engage guests throughout each cruise.
  • Superior time management.
  • Ability to manage and solve problems.
  • Sense of urgency in all guest, crew, and home office requests.
  • Positive attitude and receptive to continuous performance feedback.
Work Schedule:
  • 7 Days per week while onboard the ship.
  • 6 to 8 weeks working and living onboard the ship.
  • 1 to 2 weeks shore leave vacation.
  • Accommodations and meals are provided onboard.
Perks:
  • Benefits package including medical, dental, and matching 401k.
  • Complimentary travel accommodations.
  • No living expenses aboard the ship (room and board are included).
  • Training programs to support you.
  • Continuous growth in the company.
  • Covered Expenses – American Cruise Lines provides travel to and from your assigned vessel, room and board, uniforms, and paid training from industry experts.
*Job sites across the nation*

Salary.com Estimation for Cruise Director in Jacksonville, FL
$88,493 to $115,579
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