What are the responsibilities and job description for the Digital Communications Specialist – E-Communications position at American Board of Internal Medicine?
The American Board of Internal Medicine (ABIM) is currently seeking a Digital Communications Specialist – E-Communications to join our Communications team. The Digital Communications Specialist is responsible for implementing, executing, and assisting with the daily operations of the ABIM email, text, and push notifications. The position requires a technical background, good communication skills, and great project management skills.
Reporting to the Senior Director of Engagement and Digital Experience, the Digital Communications Specialist will have the following primary responsibilities:
- Build, QA, and deploy email campaigns using templates and HTML within Salesforce Marketing Cloud, including asset coordination, testing, and scheduling
- Transforms complex data into visually engaging, graphically rich email experiences that drive clarity, personalization, and conversion.
- Execute multi-channel campaigns (email, SMS, push) across the user lifecycle, including eligibility, enrollment, reminders, retention, surveys, and transactional messaging
- Partner with subject matter experts, writers, and designers to translate complex information into clear, engaging, and visually appealing digital communications
- Leverage audience and behavioral data to inform segmentation and deliver personalized, relevant messaging
- Manage campaign timelines and workflows, ensuring projects are delivered on time and meet quality standards
- Plan and execute A/B and multivariate tests (e.g., subject lines, content, CTAs, segmentation, send times), document results, and recommend optimizations
- Monitor and report on campaign performance, including open rates, click-through rates, conversions, and unsubscribe trends; translate insights into actionable improvements
- Continuously optimize email templates and user journeys based on performance data and industry best practices
Identify opportunities to improve engagement and nurture users through the communications pipeline, ensuring clarity around key actions and requirements. The ideal candidate has a minimum of 5 years of experience with hands-on email marketing automation. Experience with campaign marketing, content creation, web analytics, and template creation is strongly preferred. Detailed knowledge of email best practices, including email design, development, editing, and usability expertise, is a must. Strong analytical skills and the ability to translate analysis into actionable recommendations is required. Strong project management skills are preferred.
A demonstrated knowledge of the following software, languages, and tools, as listed below are necessary to succeed in this role:
- Salesforce Marketing Cloud
- Google Analytics, HTML, CSS and/or JavaScript
- Dreamweaver
- Photoshop
- Email Service Provider (ESP)
This role is based in our offices at 510 Walnut Street, Philadelphia, PA, with the ability to work remotely three days a week. Our technology and facility teams provide and support a seamless hybrid work environment for all employees.
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At the American Board of Internal Medicine (ABIM), our team of unique and talented professionals, and the inspiring work they do, are essential to meeting the needs and expectations of ABIM’s diverse community of physicians.
ABIM is like no other workplace, and we are proud of it. We are committed to recognizing the importance of our people by investing in their lives through ongoing learning opportunities and exceptional total compensation and benefit offerings.
We look forward to learning more about your interest in joining our team. Apply online, or email your resume to careers@abim.org. EOE