What are the responsibilities and job description for the Sports Content Creator position at American Association of Professional Baseball?
The American Association of Professional Baseball is looking for a creative, baseball-savvy content creator to elevate our digital presence through energetic, story-driven short-form video. This role is designed for someone who understands modern content consumption, thrives in fast-paced sports environments, and can turn league storylines into compelling, high-impact videos that resonate with fans of all ages.
If you love baseball, understand internet culture, and can capture attention in the first three seconds, this is your opportunity to help shape the league’s digital voice.
What You’ll Do
Content Strategy & Execution
- Produce 5–7 short-form videos weekly across TikTok, Instagram Reels, and YouTube Shorts.
- Develop engaging concepts that highlight the league’s best moments, players, narratives, and rivalries.
- Stay locked in on league storylines, statistics, standout performances, and playoff races.
- Build a consistent posting cadence that aligns with platform trends and audience behavior.
Storytelling & Coverage
You’ll create content around:
You’ll create content around:
- Record chases & statistical milestones
- Playoff races and championship moments
- Game-deciding plays, walk-offs, and unforgettable highlights
- Player features — comeback stories, hidden gems, and behind-the-scenes insight
- Rivalries and historically meaningful matchups
- High-stakes games and key series to watch
Collaboration & Communication
- Work with league leadership, teams, and players to gather storylines and access footage.
- Capture original clips when possible and repurpose league content creatively.
- Monitor analytics and adjust strategy to maximize reach and engagement.
Tools You’ll Use
- High-quality smartphone camera
- Microphone for clean audio
- Editing tools such as CapCut, Adobe Premiere Pro, or similar
What Success Looks Like
- High quality social media content with high levels of engagement
- Increased fan interest in attending games and following league storylines
- Enhanced brand awareness, positioning the AAPB as a modern, digital-first baseball league
- Greater opportunities for sponsorships and brand partnerships driven by content visibility
Who We’re Looking For
- Someone based in or near Chicago, with access to games and league personnel
- A creator who lives and breathes sports content—especially baseball
- Deep familiarity with TikTok/Reels/Shorts and what makes content perform
- Proven ability to edit quickly and produce compelling stories
- Comfortable working independently, capturing footage, and reacting to breaking moments
- A creative thinker who can bring viral energy while staying true to league identity
Bonus Points
- Previous experience with sports organizations or athlete-driven content
- Ability to travel to select games or league events
- A portfolio that includes TikTok/short-form sports or analysis content
- Familiarity with creators like PeteTakes, Wilytics, and StrikeZoneMedia