Digital Content Analyst

We're seeking a Digital Content Analyst to join our team and drive data strategy and analytics for our digital content ecosystem. This role is critical in transforming how we understand and optimize our presence across YouTube, OTT platforms, and social media channels. You'll be the bridge between data and strategy, turning complex metrics into clear, actionable insights that drive content decisions and business growth.

What You'll Do

Analytics & Reporting

• Own the analytics framework for YouTube, OTT platforms, and social media channels, ensuring we're measuring what matters


• Design and maintain automated dashboards and reporting systems that deliver real-time insights to marketing, content, video production, and executive teams


• Build scalable reporting solutions that reduce manual work while increasing the depth and accessibility of insights across the organization

Marketing & Video Analysis

• Support marketing analytics initiatives by measuring campaign performance, audience acquisition, and engagement across digital channels


• Conduct comprehensive performance analyses across all digital channels using tools including Emplifi, Tubular, YouTube Analytics, GA4, Mixpanel, Looker Studio, and native streaming platform analytics


• Identify content performance patterns, audience behaviors, and growth opportunities through deep-dive investigations into viewership data, engagement metrics, and audience demographics


• Perform competitive and industry benchmarking to contextualize our performance and identify emerging trends


• Support marketing analytics initiatives by measuring campaign performance, audience acquisition, and engagement across digital channels


• Provide insights on audience segmentation, targeting strategies, and messaging effectiveness to inform marketing planning and execution

Business Impact

• Translate complex data findings into clear, compelling narratives and strategic recommendations for both technical and non-technical stakeholders


• Partner with content, marketing, and product teams to test hypotheses, evaluate new content formats, and optimize distribution strategies


• Drive data-informed decisions on content investments, including recommendations to sunset underperforming series, develop new formats, or adjust content structure and pacing


• Provide analytical support for budget planning, forecasting, and goal-setting across digital channels

What You'll Need

Required

• 3-5 years of experience in digital analytics, with significant focus on video content and social media platforms


• Expert-level proficiency with YouTube Analytics and at least two years of hands-on experience with platforms like Emplifi, Tubular, GA4, Mixpanel, or similar analytics tools


• Proven track record of building automated dashboards and reporting systems (experience with Looker Studio & Tableau)


• Strong analytical skills with the ability to derive actionable insights from large, complex datasets


• Excellent communication skills with the ability to present data findings to diverse audiences


• Self-starter mentality with the ability to work independently and manage multiple priorities

Preferred

• Experience with OTT platform analytics (Tubi, Amazon Prime Video, Netflix, Roku, Apple TV, etc.)


• SQL knowledge for data manipulation and analysis


• Background in content strategy, digital media, or entertainment


• Understanding of video production workflows and content optimization techniques


• Experience with A/B testing and experiment design


• Familiarity with marketing analytics, campaign measurement, and attribution modeling

Your analyses will directly influence which content we create, how we distribute it, and where we invest our resources. You'll have the autonomy to shape our analytics infrastructure and the opportunity to see your recommendations come to life in our content strategy.

This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.

Salary Range:

$65,000 - $82,500

The range provided is based on what we reasonably expect to pay for this job as of the time of posting. The actual salary offered will be determined based on multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, geographical location, and other job-related factors permitted by law.

About America’s Test Kitchen:

The mission of America’s Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America’s Test Kitchen, Cook's Country, and America’s Test Kitchen: The Next Generation), award-winning magazine (Cook’s Illustrated) and limited-edition newsstand issues, cookbooks, podcasts, FAST channels, short-form video series, and the ATK Essential Membership for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston’s Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/.

Why America’s Test Kitchen:

We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes — that's how innovation happens in our test kitchen, in our offices, and in life.

We at America’s Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.

We welcome your application.