What are the responsibilities and job description for the Social Media Coordinator position at America's Floor Source?
AFS Group is a dynamic and forward-thinking company dedicated to delivering exceptional products/services to our customers. From hardwood and carpet to luxury vinyl and tile, our mission is to deliver exceptional products and service through a customer-first, design-inspired approach. As our company continues to grow, we’re expanding our marketing team to build our brand voice and content strategy across all platforms. The marketing team works as an internal agency and this role will support multiple retail and ecommerce brands, including America’s Floor Source.
Position Overview:
The ideal candidate is passionate about social media and interior design, possesses excellent communication skills, and has a keen eye and editing skills for visual and written content. You’ll help shape our brand presence online, build authentic connections with our audiences, and drive engagement through compelling storytelling and video-first campaigns.
This position requires a thorough understanding of social media channels, creative development, strong writing skills – as well as an aptitude for composition and basic design principles. Flooring or interior design experience may be helpful but is not required. This role will play a crucial part in growing our online presence, engaging with our audience, and contributing to the overall marketing strategy.
Responsibilities:
Campaign and Content Creation:
- Develop compelling and engaging content for various social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and Pinterest.
- Film, edit, and produce high-quality, engaging video content in alignment with brand guidelines.
- Collaborate with the marketing team to develop and implement social media campaigns aligned with business objectives.
Social Media Management:
- Assist in influencer and partnership outreach to extend brand reach.
- Monitor and manage social media accounts, ensuring consistent brand messaging and a positive online reputation.
- Schedule and publish regular posts, considering optimal posting times for different platforms.
- Respond promptly to reviews, comments, messages, and mentions, fostering meaningful interactions with our audience.
- Engage in conversations to build relationships with customers, influencers, industry, and community partners.
- Identify trends and opportunities within the online community to enhance our brand presence.
Reporting and Analytics:
- Generate regular reports on key social media metrics and performance indicators.
- Use data insights to refine strategies and optimize social media activities for maximum impact.
- Track and analyze campaign performance using analytics tools, providing insights and recommendations for improvement.
Skills and Experience:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of proven experience in content creation and social media management - Facebook, Instagram, Pinterest, etc.
- Demonstrated ability to grow and engage audiences across multiple social media platforms.
- Event experience is an advantage
- Strong expertise in creating, editing, and publishing short-form video content.
- Proficiency with video editing tools (Adobe Premiere, Final Cut, CapCut, or similar).
- Detail oriented, self-starter
- A passion for interior design, lifestyle, home inspiration, home improvement content space
- Strong critical thinking and problem-solving skills
- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it.