What are the responsibilities and job description for the Social Media Manager position at America First Credit Union?
Schedule
Mon- FriResponsibilities
-Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across the America First Credit Union brand, products and services.
-Lead the development of organization-wide social media management standards, policies and rules of engagement for social media
-Development and implement creative content, engagement and measurement strategies for the America First social media channels.
-Develop and expand community and/or influencer outreach efforts.
-Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)
-Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success.
-Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks.
-Work with all levels of management to explore and identify ways to integrate social media into business strategies and marketing campaigns.
-Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.
-Oversee paid social media strategy and budgeting
-Maintain appropriate audit and risk management documentation for all social media actitivies
Qualifications
-Four year degree required in Marketing, Public Relations, or similar.
-5 years experience in social media advertising, communications or marketing.
-Excellent written and verbal communication skills.
-Strong technical background with advanced computer skills.
-Aptitude to develop and maintain strong working relationships with both internal and external stakeholders.
-A solid understanding of ethical search engine optimization techniques.
-Exceptional leadership capabilities and strong interpersonal skills.
-Extremely strong communication and presentation skills.
-Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Foursquare, Flickr, blogs, wikis, RSS, social bookmarking, discussion forums and community software).
-Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and Social Mention.
-Experience with creating and identifying quality social media content related to finances, community involvement, education is preferred.
-Ability to work effectively under deadlines and juggle several assignments simultaneously.
-Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely required.
-Data, analytics, and metrics oriented.