Digital Ops Lead

JOB TITLE: Digital Ops Lead

SALARY RANGE: $85,000 to $95,000

REPORTS TO: Ecommerce Manager

JOB TITLE:  Full-Time, Exempt

Job Location: This is a hybrid role, with a minimum expectation of up to 2 days per week in office to facilitate cross-functional collaboration and partnership.

About this role: We’re looking for a Digital Ops Lead who’s both detail-oriented and solutions-driven — someone who cares deeply about the ecommerce experience while keeping broader business goals in mind. In this role, you’ll manage the day-to-day maintenance and optimization of our online store, ensuring data accuracy, site performance, and brand consistency, while contributing across merchandising, promotions, QA, and overall site experience. If you're a self-starter who takes ownership, communicates well, and doesn't mind rolling up your sleeves wherever the team needs you, you'll thrive here.

Please note, as part of a dynamic team, this role may include additional responsibilities beyond those listed below, based on business needs and team priorities.

ESSENTIAL DUTIES & RESPONSIBILITIES:

Product Management & Launch Coordination

• Own end-to-end product setup in Shopify, creating and updating PDPs to ensure information (descriptions, details, imagery, tags, metafields, metadata) is accurate, on-brand, and search optimized
• Monitor data integrity across ERP/CMS applications, including titles, pricing, variant configurations, and back-order timelines
• Coordinate and manage product launches and assortment extensions to ensure content needs are effectually identified, requested, and delivered
• Perform regular and comprehensive pre- and post-launch QA across all site content to ensure accuracy, consistency, and a seamless UI/UX

Site Merchandising & Reporting

• Monitor weekly and monthly analytics, including sales performance, traffic trends, and customer behavior
• Deliver data-driven insights and recommendations to improve optimization and inform site merchandising strategy, leveraging site performance KPIs (conversion rate, revenue, funnel analysis, A/B testing)
• Create, curate, merchandise and manage collection landing pages regularly to align with launches, promotions, merchandising priorities, and other key initiatives
• Assist with site navigation, owning product categorization, filters, and tagging logic to provide an intuitive and cohesive UI/UX
• Implement and optimize cross-sell and upsell strategies to drive engagement, conversion, and product discovery

Site Operations & Promotions

• Maintain and update static informational support pages, including About, Visit Us, Events, FAQs, etc.
• Conduct regular site audits to ensure optimal functionality, troubleshooting front-end issues at all levels to identify and resolve any bugs, errors, inconsistencies, and potential friction points
• Manage native and third-party integrations, ensuring applications are up-to-date and operating optimally
• Assist in executing and scheduling promotions, including creation and management of discount codes, banners, pop-ups, and T&Cs, as well as implementation of product inclusion/exclusion rules

Cross-Functional Collaboration

• Partner with merchandising, marketing, and creative teams to ensure alignment across site content with key launches, campaigns, promotions, and other business objectives
• Liaise with technology and development teams to support enhancements, log issues, and manage resolution requests

WHAT YOU BRING:

• 3-5 years experience in ecommerce, digital merchandising, or a related field
• Must be proficient in Shopify and Google Analytics
• Extremely detail oriented, organized, and highly analytical
• Self-starter with excellent writing skills
• Knowledge of Microsoft Office Suite, particularly Excel
• Basic knowledge of HTML, CSS & Javascript
• Basic knowledge of Netsuite a plus but not required
• Photoshop experience a plus
• Articulate and collaborative, able to multi-task and manage competing priorities
• Proactive and adaptable, with a high standard for quality and consistency
• Must have a strategic mindset and be an excellent problem solver
• Positive attitude and willingness to take on new responsibilities as needed
• Experience within home decor, fashion, beauty, or lifestyle brands preferred