Demo

Sr Technical Program Manager, Guidance & Personalization

Amazon
Seattle, WA Full Time
POSTED ON 5/23/2026
AVAILABLE BEFORE 6/30/2026
Description

Amazon Ads is one of the fastest-growing businesses at Amazon — and the GPS (Guidance, Personalization, and Security) team is at the center of how advertisers experience it. Join us in building AI-powered guidance and personalization for sellers, vendors, and offsite advertisers. As a Sr. Technical Program Manager on GPS, you will drive programs that directly shape how millions of advertisers interact with the Amazon Ads console through agentic experiences, unified APIs, and whole-page personalization.

GPS enables partners across Amazon Ads to deliver recommendations, insights, alerts, and GenAI interactions to sellers, vendors, agencies, and creators worldwide. We provide the UX components, low-code delivery infrastructure, feedback mechanisms, telemetry, and security infrastructure that power the advertiser experience.

Key job responsibilities

  • Drive cross-functional programs across Product, UX, Engineering, and Science teams to deliver AI-powered personalization experiences for advertisers at scale
  • Own program planning and execution for platform API infrastructure, including consolidating fragmented systems into unified, domain-modeled interfaces that serve multiple channels and consumer applications
  • Coordinate delivery of agentic and AI-native experiences that transform how advertisers discover insights, receive recommendations, and take action within the advertising console
  • Manage complex migration and unification programs spanning multiple engineering teams, tracking dependencies, resolving blockers, and aligning stakeholders from VP-level strategy through engineering execution
  • Drive security and access management programs that govern how internal and external users interact with advertiser accounts across multiple account types and provisioning systems
  • Establish mechanisms to measure and improve team delivery velocity, including code review throughput, partner onboarding timelines, and feature launch cadence
  • Align cross-organizational stakeholders on technical trade-offs, write strategic documents, and present recommendations to senior leadership
  • Identify systemic operational risks — such as gaps in provisioning ownership or inconsistent API contracts — and drive them to resolution before they surface as escalations

Basic Qualifications

  • 5 years of technical product or program management experience
  • 3 years of software development experience
  • 5 years of technical program management working directly with software engineering teams experience
  • Experience managing programs across cross functional teams, building processes and coordinating release schedules
  • Experience building and evaluating system-level technical design
  • Experience developing and executing/delivering product and technical roadmaps

Preferred Qualifications

  • 5 years of project management disciplines including scope, schedule, budget, quality, along with risk and critical path management experience
  • Experience defining KPI's/SLA's used to drive multi-million dollar businesses and reporting to senior leadership

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 163,600.00 - 221,300.00 USD annually

USA, WA, SEATTLE - 148,700.00 - 201,200.00 USD annually


Company - Amazon.com Services LLC

Job ID: A10408454

Salary.com Estimation for Sr Technical Program Manager, Guidance & Personalization in Seattle, WA
$202,499 to $245,158
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Sr Technical Program Manager, Guidance & Personalization?

Sign up to receive alerts about other jobs on the Sr Technical Program Manager, Guidance & Personalization career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$207,946 - $249,343
Income Estimation: 
$235,645 - $292,423
Income Estimation: 
$175,165 - $219,883
Income Estimation: 
$200,471 - $254,173
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Amazon

  • Amazon Fargo, ND
  • Description This position requires in-role training at an operating site which will be 6 weeks in duration. This training will be located 50 miles away fro... more
  • Just Posted

  • Amazon Fargo, ND
  • Description At Amazon, we prioritize health, safety, and well-being above all else. There is nothing more important. To support this priority, Amazon is se... more
  • Just Posted

  • Amazon Los Lunas, NM
  • Description Join Amazon’s mission to become Earth’s safest place to work! At Amazon, we’ve set the ambitious goal to become the benchmark of safety excelle... more
  • Just Posted

  • Amazon Las Vegas, NV
  • Description Operations is at the heart of Amazon’s business. We are known for our speed, accuracy, and exceptional service. Our buildings deliver tens of t... more
  • Just Posted


Not the job you're looking for? Here are some other Sr Technical Program Manager, Guidance & Personalization jobs in the Seattle, WA area that may be a better fit.

  • Amazon Seattle, WA
  • Description Amazon Advertising is one of the fastest growing businesses within Amazon. We are looking for a Principal Product Manager - Technical to invent... more
  • 17 Days Ago

  • Prime Video & Amazon MGM Studios Seattle, WA
  • Description Just finished Fallout and want to watch more of the same? Looking for a movie that's like SaltBurn? So are millions of our Prime Video customer... more
  • 9 Days Ago

AI Assistant is available now!

Feel free to start your new journey!