Sr. Product Marketing Manager, WorldWide Returns & ReCommerce

Description

WorldWide Returns & ReCommerce (WWRR) is seeking a Product Marketing Manager to drive seller awareness, understanding, and adoption of Amazon's recovery programs , including Grade & Resell (G&R), Refurbishment, Liquidation, and Selling Partner Managed Grading (SPMG).

You will own the end-to-end go-to-market strategy for recovery programs across the seller lifecycle — from awareness through enrollment, activation, and ongoing engagement. You'll craft messaging that makes complex fee structures and recovery economics intuitive, develop campaigns that reach sellers across channels (email, Seller Central, social media, events, AI assistants), and build measurement frameworks that tie marketing activity to enrollment conversion and seller cost improvement.

Key job responsibilities
• Strategy & Execution
Own GTM planning for recovery program launches, expansions, and fee changes for different seller segments
• Seller Insights & Messaging
Translate complex recovery economics into clear, compelling value propositions sellers can act on
Conduct seller research (surveys, interviews, VoS program) to understand awareness gaps, enrollment barriers, and perception of value
• Adoption & Conversion
Own the awareness-to-enrollment funnel: define metrics, identify drop-off points, and implement experiments to improve conversion at each stage
Develop a White Glove marketing toolkit for Account Managers engaging the high-opportunity sellers
• Measurement & Optimization
Establish channel attribution: which touchpoints drive enrollment conversion?
Track campaign performance against adoption, activation, and retention metrics
• Cross-Functional Collaboration
Own the seller outreach strategy and align with business team on adoption goals.
Partner with Product teams to optimize enrollment UX, in-product nudges, and recommendation placements (R&R Central, Amelia, homepage cards)


A day in the life
Your day blends strategy with execution. You might spend the morning analyzing which seller segments are underperforming on enrollment and why, then shift to partnering with product teams on messaging for an upcoming program launch. Afternoons could involve crafting content that makes complex recovery economics feel simple, reviewing campaign results, or preparing materials for an upcoming seller event. You'll regularly connect with Account Managers, product managers, and cross-functional partners to ensure what we build and what we say to sellers are aligned.

About the team
The WWRR Seller Services team builds the products and experiences that help Amazon sellers recover value from returned inventory. We own Grade & Resell, Refurbishment, Liquidation, Returnless Refunds, and Selling Partner Managed Grading programs that collectively represent millions in seller cost-reduction opportunity. Our mission is to transform returns from a costly burden into an intelligent recovery system. We're a cross-functional team of product managers, engineers, and marketers working to increase seller adoption, build trust through transparency, and deliver measurable financial value to hundreds of thousands of FBA sellers worldwide.

Basic Qualifications

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.