What are the responsibilities and job description for the Sr Innovation Program Manager, Brand Innovation Lab position at Amazon?
Description
We're looking for a Innovation Program Manager to bring technical operational rigor to one of Amazon's most creative and fast-moving global teams — where we build first-of-their-kind advertising experiences for the world's biggest brands.
This isn't a typical program management role. You'll be the connective tissue between innovation and execution — defining how we measure success, how we connect with technical and design partners, and how we turn senior leadership's technology vision into delivered results. Our team prototypes, builds, and ships interactive experiences that push the boundaries of what's possible, and we need someone who can make that engine run smoothly at scale.
The ideal candidate thrives in ambiguity, brings structure without bureaucracy, and builds programs that are self-sustaining. If you love the energy of continuous innovation and want to bring world-class program management to a team inventing the future of brand experiences — we'd love to talk.
Key job responsibilities
Your morning might start by reviewing global capacity dashboards and flagging resourcing gaps before a leadership sync. By midday, you're running a cadence review with design and engineering leads across regions, pressure-testing timelines for an upcoming prototype launch. After lunch, you're on a call with a technology vendor evaluating a new platform capability against the team's roadmap. Later, you're drafting the KPI narrative for an upcoming business review — translating complex workstream data into a clear story for senior leaders. No two days look the same, but every day you're bringing clarity to a team that moves fast and builds things that haven't been built before.
About The Team
Brand Innovation Lab turns a brand's biggest ideas into exclusive Amazon experiences that drive real business results. We don't just execute campaigns — we create innovations that become experiences customers love and competitors can't replicate. Our team combines Amazon's unique capabilities, data, and technology to develop first-to-market solutions that help brands stand out. We deliver measurable results by connecting innovative customer experiences to concrete metrics across the entire journey — from discovery to purchase and beyond. Everything we build is designed to create long-term value: enduring competitive advantages rooted in customer-focused solutions that integrate Amazon's full suite of products, services, and insights.
Basic Qualifications
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Monica - 148,700.00 - 201,200.00 USD annually
USA, NY, New York - 163,600.00 - 221,300.00 USD annually
USA, WA, Seattle - 148,700.00 - 201,200.00 USD annually
Company - Amazon Advertising LLC
Job ID: A10376431
We're looking for a Innovation Program Manager to bring technical operational rigor to one of Amazon's most creative and fast-moving global teams — where we build first-of-their-kind advertising experiences for the world's biggest brands.
This isn't a typical program management role. You'll be the connective tissue between innovation and execution — defining how we measure success, how we connect with technical and design partners, and how we turn senior leadership's technology vision into delivered results. Our team prototypes, builds, and ships interactive experiences that push the boundaries of what's possible, and we need someone who can make that engine run smoothly at scale.
The ideal candidate thrives in ambiguity, brings structure without bureaucracy, and builds programs that are self-sustaining. If you love the energy of continuous innovation and want to bring world-class program management to a team inventing the future of brand experiences — we'd love to talk.
Key job responsibilities
- Define and track KPIs across the organization; ensure they are communicated clearly in weekly, monthly, and quarterly business reviews
- Build mechanisms that provide global visibility into team capacity, active workstreams, and priorities — replacing ambiguity with clarity
- Own the innovation pipeline: create and communicate how the organization connects with technical partners to evaluate emerging technologies and move ideas from concept to production
- Interface with third-party technology vendors (e.g., Webflow) to ensure internal tooling and the product roadmap reflect the latest capabilities
- Operationalize Director and VP-level technology goals by defining milestones, establishing review cadences, and surfacing risks and blockers early
- Establish consistent standards for prototype development and impact measurement so quality and learnings compound over time
- Drive cross-functional alignment across design, engineering, and business teams spanning multiple geographies
- Create self-sustaining programs that serve as force multipliers — requiring minimal oversight once established
- Leverage AI-driven workflows and agentic automation tools to scale program management operations
Your morning might start by reviewing global capacity dashboards and flagging resourcing gaps before a leadership sync. By midday, you're running a cadence review with design and engineering leads across regions, pressure-testing timelines for an upcoming prototype launch. After lunch, you're on a call with a technology vendor evaluating a new platform capability against the team's roadmap. Later, you're drafting the KPI narrative for an upcoming business review — translating complex workstream data into a clear story for senior leaders. No two days look the same, but every day you're bringing clarity to a team that moves fast and builds things that haven't been built before.
About The Team
Brand Innovation Lab turns a brand's biggest ideas into exclusive Amazon experiences that drive real business results. We don't just execute campaigns — we create innovations that become experiences customers love and competitors can't replicate. Our team combines Amazon's unique capabilities, data, and technology to develop first-to-market solutions that help brands stand out. We deliver measurable results by connecting innovative customer experiences to concrete metrics across the entire journey — from discovery to purchase and beyond. Everything we build is designed to create long-term value: enduring competitive advantages rooted in customer-focused solutions that integrate Amazon's full suite of products, services, and insights.
Basic Qualifications
- 5 years of technical product or program management experience
- 3 years of software development experience
- 5 years of technical program management working directly with software engineering teams experience
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience building and evaluating system-level technical design
- Experience developing and executing/delivering product and technical roadmaps
- 5 years of project management disciplines including scope, schedule, budget, quality, along with risk and critical path management experience
- Experience defining KPI's/SLA's used to drive multi-million dollar businesses and reporting to senior leadership
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Monica - 148,700.00 - 201,200.00 USD annually
USA, NY, New York - 163,600.00 - 221,300.00 USD annually
USA, WA, Seattle - 148,700.00 - 201,200.00 USD annually
Company - Amazon Advertising LLC
Job ID: A10376431