Sr. GTM Specialist, Amazon Business, Amazon Ads

Description

At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it.

The Sales Go-to-Market (SGTM) organization sits squarely between the product teams who make our ad solutions, and the field teams who sell it. Given this team’s unique position within the Ads org, the SGTM organization is often called upon to help drive GTM strategy and organizational change when doing so results in clear benefits for our customers. As a GTM Specialist for Amazon Business Ads, you will join a dedicated global GTM team responsible for Sales Strategy, Demand Generation, supporting new product launches, educating sellers/advertisers on product capabilities and features, and keeping a pulse on advertisers/industry to provide Closed Loop Feedback between product and sales.

Key job responsibilities
- Define and implement regional GTM strategies for our B2B ads vision in partnership with Amazon Business Retail, Product, Marketing, and Sales Marketing.
- Drive strategic vision through leadership documents and contribute to three-year plans.
- Enable and train sales to drive demand, increase product adoption, and accelerate revenue.
- Evangelize our product offerings in market at conferences, as well as agency and client meetings.
- Continuously collect customer feedback to validate demand while working with Product to build and expand our solutions.
- Identify input and output metrics to measure success, and understand underlying trends to shape our demand generation plans.
- Partner with senior business leaders to develop and lead strategy across multiple global sites.
- Effectively communicate the business strategy to all levels of the organization.

Basic Qualifications

- 5 years of developing, negotiating and executing business agreements experience
- 5 years of professional or military experience
- Bachelor's degree
- Knowledge of publisher ad tech stacks and/or advertising technology
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience explaining complex technical concepts to various business and technical audiences
- Experience presenting to both technical and non-technical executive audiences

Preferred Qualifications

- Experience interpreting data and making business recommendations
- Experience identifying, negotiating, and executing complex legal agreements

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.