Program Activation Manager, Brand Partnership Studio

Description

Brand Partnership Studio is Amazon's in-house content and tech team supporting the ideation and execution of custom content, sponsorships, and technology on Twitch.

The mission of the Brand Partnership Studio is to bring Twitch streamers visibility and creativity across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want - programs that harness popular culture and community behaviors with compelling content and tech.

Reporting to the Program Activation Lead, US, the Program Activation Manager will be a key player contributing to the Brand Partnership Studio mission within the Santa Monica office. In this role, you’ll oversee multiple creative projects simultaneously, build deep expertise in the Twitch creator ecosystem, and serve as a key point of contact for clients, creators, and vendors. You’re a strategic problem solver who thrives in fast-paced environments and knows how to bring ideas to life across digital platforms.

Key job responsibilities
- Own end-to-end execution, project management, and quality control of custom solutions throughout post-sale lifecycle and ensure timelines, deliverables, budgets, and client expectations are met.

- Develop and manage detailed project schedules and budgets across multiple campaigns. Additionally, secure approvals, track action items, and coordinate closely with vendors, talent, sales, and production teams to ensure seamless live execution.

- Represent the Brand Partnership Studio in client meetings, providing production recommendations and proactively identifying risks, challenges, and solutions.

- Collaborate closely with other teams within the Brand Partnership Studio, including Creative Strategists, Producers, Influencer Relation Managers, and cross-functional teams such as Sales, Account Management, Operations, Finance, Legal, and Marketing.

- Lead remote and on set livestream production, live event brand integrations, and branded video content production, to ensure quality control and exceed client expectations (travel up to 10%).

- Identifies opportunities for efficiency, managing risk, and mitigation planning.

- Monitor project profitability, resource allocation, financial reporting, and billing.

A day in the life
As a Program Activation Manager, your primary focus day to day will be to cost/scope concepts in pre-sale and manage the execution of creative programs in post-sale. You will be responsible for tracking timelines, budgets, and approvals across internal teams and external vendors. Keeping teams informed on project health via internal meetings, Slack threads, and project documents. You'll also be responsible for processing POs and maintaining data hygiene across project systems.

Occasionally, you'll support the ideation and packaging of original programming, and build/revise SOPs.

Basic Qualifications

- 3 years of digital advertising and client facing roles experience
- Experience analyzing data and best practices to assess performance drivers
- 5 years in creative project management or production management, delivering work for external clients
- Highly self-motivated with strong multitasking and prioritization skills
- Proven ability to remain calm and effective in high pressure environments
- 2 years of working directly with creators in a talent management, agency or platform role experience
- Exceptionally organized, detail-oriented, and able to self-manage in a fast-paced setting
- Strong conflict resolution skills with a focus on win-win outcomes
- Fluency in Salesforce, M365 or similar productivity tools, and Airtable or similar project management tools
- Strong appreciation for project timelines and operational rigor

Preferred Qualifications

- Experience in e-commerce or online advertising
- Broad knowledge of the Twitch community, gaming, and/or live streaming culture
- Experience in video production and/or live events
- A genuine passion for producing innovative branded content
- Knowledge of the Twitch platform and Twitch advertising experience

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.