Offline Creative Director, Retail Experience, Offline Sales & Marketing

Description

As the Offline Sr. Creative Development & Scale Manager, you are passionate about the retail experience and expert in user experience (UX) design principles. You create the content strategy for how new products like Echo, Fire TV, Fire Tablets and Kindle come to life offline, ensuring every touchpoint is intuitive, engaging, and customer-centric.

Working in a cross-functional team environment, you are looked to as the expert for Amazon offline across the voice assistant and smart home categories. You understand the retail landscape, demo and fixture technologies, and translate creative direction to our technology framework while applying UX design methodologies to optimize customer interactions. You conduct user research, develop customer journey maps, and design experiences that reduce friction and delight shoppers at every stage of their in-store discovery process.

This position will play a pivotal role in gathering requirements for all asset needs across channels and devising efficient strategies for the launch of content at scale for our demo devices, digital screens and detail page experiences. You'll leverage UX best practices—including usability testing, wireframing, and iterative design—to ensure our retail fixtures and demo experiences are accessible, discoverable, and conversion-optimized.

As the Offline Sr. Creative Development & Scale Manager, you are also responsible for overseeing the end-to-end content creation and upload for Amazon's retail store and demo experiences. This role blends project management expertise with a deep understanding of content strategy, creative vision, UX design principles, and our target audience to deliver innovative and impactful content. You design information architecture for retail environments, prototype interactive experiences, and validate design decisions through customer feedback and behavioral data.

You strive to invent and simplify, creating strategies and playbooks that the offline global teams can use to make their everyday jobs easier. Your North Star is creating an offline experience that is bar-raising, quickly recognized by Amazon shoppers globally, while staying true to our brand voice and delivering exceptional user experiences that convert browsers into buyers.

Key job responsibilities
• Lead the offline content strategy for Amazon devices, ensuring alignment with brand objectives and customer needs while applying UX design principles to optimize conversion
• Design and optimize on-device demo experiences and digital touchbar interactions that are intuitive and conversion-focused, leveraging user research, A/B testing, and behavioral analytics
• Be a strategic thought-leader collaborating with product marketing, product management, and design to determine messaging priorities, incorporating UX best practices for information hierarchy and interaction patterns
• Conduct usability testing on demo fixtures and touchbar interfaces to identify friction points and iterate on experiences that maximize engagement and purchase intent
• Clarify project commitments and maintain accountability by leading stakeholder meetings, ensuring UX requirements are prioritized
• Oversee production of engaging print materials, digital content, and video assets applying UX content strategy principles
• Develop comprehensive playbooks incorporating UX design standards, accessibility guidelines, and conversion optimization tactics
• Stay updated on retail UX design trends, interactive fixture technologies, and customer experience innovation
• Implement scalable processes maintaining high UX quality standards across channels
• Champion the offline playbook, incorporating UX research insights into continuous improvement
• Design information architecture and navigation flows for digital touchbars that reduce cognitive load and create clear paths to purchase
• Manage budget for on-fixture video content and design spend, ensuring resources drive measurable conversion lift
• Proven track record of taking Ownership and Delivering Results

A day in the life
You must be responsive, detail oriented, and flexible to handle change. You are right a lot, able to see around corners, and comfortable with ambiguity. You have the ability to work with new and new-to-world concepts and creating user stories that are easily digestible. You go back and forth easily with high level strategies across categories, while diving deep to learn the nuances of specific product launches. You think like the customer, representing them in all meetings you attend. You obsess to get the small details right that matter, without sacrificing speed to market. You have backbone, and disagree and commit by being the voice of the customer in internal reviews.

About the team
The Amazon Offline Device Sales & Marketing (OSM) team expands the distribution and availability of Amazon Devices by initiating and managing partnerships with North America offline retailers. This role sits within the Retail Experience team that support all of our offline experience through retail partners (e.g., Best Buy, Target, Home Depot) both in-store and online and other non-Amazon consumer sales channels. This includes consumer electronics, mass merchant, regional chains, DIY, hardware, club store across multiple market segments outside of Amazon physical stores. This is a highly collaborative role that will work across multiple Amazon device categories to create and execute unique strategies that reach a variety of different customers.

Basic Qualifications

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.