Global Creative Strategist, Brand Innovation Lab, Amazon Ads Brand Innovation Lab

Description

As a Strategic Creative Lead, you'll drive custom creative programs across Amazon's entire advertising ecosystem, from Prime Video Brand Partnerships and innovative shopping experiences to event sponsorships and Alexa integrations. You'll serve as the strategic architect for one of our largest and most complex global accounts, connecting breakthrough ideas with measurable business impact.

What You'll Do:

You'll be a creative leader, brand strategist, and program manager rolled into one, bringing together diverse perspectives to craft cohesive creative and media strategies for the world's most recognizable brands. Your expertise in data-driven storytelling and strategic influence will shape ideas that deliver exceptional results.

In this role, you'll proactively collaborate with Ad Sales, Sponsorships, Creative, and Product teams to understand Amazon's full creative potential. You'll develop deep client expertise across your dedicated portfolio and connect the dots to ensure both Amazon customers and advertising clients see a clear, holistic picture of their creative opportunities across our global platform.

Operating as an individual contributor, you'll partner closely with multiple peer leaders and their teams to pitch and deliver impactful, effective ideas, motivating cross-functional teams to execute against your strategic vision.


A day in the life
Creative Leadership: You'll lead strategic creative development sessions, guide teams through innovative program design, and champion breakthrough ideas from concept to execution

Data-Driven Approach: You'll analyze performance metrics, craft compelling narratives backed by insights, and use data to inform creative decisions and client recommendations

AI Fluency: You'll integrate AI tools into your creative workflow, explore emerging AI capabilities to enhance campaign development, and advocate for AI-driven innovation

Stakeholder Management: You'll navigate conversations with internal teams and external clients, build consensus across diverse groups, and maintain strong relationships with key partners

Strategic Influence: You'll pitch creative concepts to senior leaders, refine ideas based on feedback, and drive teams to execute your vision with measurable impact

Global Perspective: You'll collaborate with international brand teams, adapt strategies for different markets, and coordinate with cross-functional partners across time zones

About the team
We are an award-winning team focused on delivering innovative advertising experiences across the Amazon canvas. Explore some of our work at https://brandinnovationlab.amazon/

Basic Qualifications

- Experience demonstrating strong analytical abilities and confidence in the use of data
- Experience presenting creative concepts effectively to senior executives
- Bachelor's degree in marketing, advertising, business or equivalent
- 8 years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- *Proven track record of developing and executing multi-channel creative campaigns for major brands
- *Experience managing complex stakeholder relationships across internal teams and external clients

Preferred Qualifications

- 3 years of content creation or similar experience
- Experience working on or with large-scale, global creative campaigns
- Experience in program or project management including the delivery of cross-functional projects
- MBA degree or above in related fields
- *Familiarity with AI-powered creative tools and emerging advertising technologies
- *Background in digital media, streaming platforms, or e-commerce advertising

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.