What are the responsibilities and job description for the Sr. Account-Based Marketing (ABM) Manager , AWS NAMER Strategic Customer and Partner Marketing position at Amazon Web Services (AWS)?
Description
Amazon Web Services is seeking a results-driven Sr. Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.
This Account-Based Marketing Manager position requires expertise in the Telecommunications and Media industries to address unique sector challenges including network modernization, 5G deployment, content delivery optimization, streaming infrastructure, broadcast transformation, and media supply chain innovation. The role demands understanding of industry-specific pain points such as 5G monetization, edge computing for media, live streaming at scale, and content supply chain efficiency, along with familiarity with key industry events (NAB, MWC, IBC), technology shifts (cloud playout, virtualized networks, AI in media production), and regulatory considerations. The ideal candidate will develop messaging that resonates with technical and business decision-makers in telco operations, network engineering, media technology, broadcast operations, and content delivery roles, while demonstrating knowledge of industry-specific technologies including network virtualization, content delivery networks, media asset management, broadcast systems, and streaming platforms. This position specifically focuses on covering Telecommunications accounts, an area that has not been adequately resourced previously, requiring someone who can navigate the unique sales cycles and procurement processes common in these enterprise environments.
Key job responsibilities
Key Responsibilities
Success Measures
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Basic Qualifications
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 130,000.00 - 185,000.00 USD annually
USA, TX, Austin - 118,200.00 - 160,000.00 USD annually
USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
Company - Amazon Web Services, Inc.
Job ID: A10396497
Amazon Web Services is seeking a results-driven Sr. Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.
This Account-Based Marketing Manager position requires expertise in the Telecommunications and Media industries to address unique sector challenges including network modernization, 5G deployment, content delivery optimization, streaming infrastructure, broadcast transformation, and media supply chain innovation. The role demands understanding of industry-specific pain points such as 5G monetization, edge computing for media, live streaming at scale, and content supply chain efficiency, along with familiarity with key industry events (NAB, MWC, IBC), technology shifts (cloud playout, virtualized networks, AI in media production), and regulatory considerations. The ideal candidate will develop messaging that resonates with technical and business decision-makers in telco operations, network engineering, media technology, broadcast operations, and content delivery roles, while demonstrating knowledge of industry-specific technologies including network virtualization, content delivery networks, media asset management, broadcast systems, and streaming platforms. This position specifically focuses on covering Telecommunications accounts, an area that has not been adequately resourced previously, requiring someone who can navigate the unique sales cycles and procurement processes common in these enterprise environments.
Key job responsibilities
Key Responsibilities
- Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
- Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
- Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
- Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
- Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
- Drive operational excellence through standardized processes, documentation, and best practices
- Track and report on program performance, using data to optimize and scale successful approaches
- Manage program budgets effectively, demonstrating frugality while maximizing impact
- Collaborate with global ABM community to share learnings and adopt proven practices
Success Measures
- Pipeline influence and revenue contribution from ABM accounts
- Account engagement metrics and program ROI
- Sales team satisfaction scores
- Program execution quality and timeliness
- Process improvement and best practice contributions
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Basic Qualifications
- 7 years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience in a business-to-business (B2B) environment, high-tech products/services
- MBA
- Experience with ABM platforms (6sense, Demandbase, etc.) and marketing analytics tools
- 7 years of developing and managing acquisition marketing or channel programs experience
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 130,000.00 - 185,000.00 USD annually
USA, TX, Austin - 118,200.00 - 160,000.00 USD annually
USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
Company - Amazon Web Services, Inc.
Job ID: A10396497