What are the responsibilities and job description for the Principal Worldwide (WW) GTM Specialist, Amazon WorkSpaces position at Amazon Web Services (AWS)?
Description
The way people work is being fundamentally reimagined. Enterprises and organizations are moving beyond traditional virtual desktops toward intelligent, cloud-native workspaces that adapt to how people actually work—powered by AI, secured by design, and delivered anywhere. Amazon WorkSpaces is at the forefront of this transformation, offering a portfolio that includes WorkSpaces Personal, WorkSpaces Core, and WorkSpaces Applications. We're not just delivering virtual workspaces—we're building the future of agentic, AI-enhanced work environments that help customer migrate, modernize and look ahead to solutions that employ agentic and AI based features that help anticipate and automate workflows and tasks.
AWS is seeking a Worldwide (WW) GTM Specialist to drive the next chapter of growth for Amazon WorkSpaces. You will shape the strategy for how AWS brings intelligent workspace solutions to market—defining the vision, building compelling customer and GTM/sales strategies, and orchestrating programs that help accelerate customer adoption at scale. You'll be charting new territory: identifying emerging customer needs, building the GTM motions around services and solutions, and rallying cross-functional and field teams to execute with speed and agility.
You are a strategic thinker who operates with urgency. You combine deep business acumen with enough technical depth to be credible with CIOs and IT leaders. You've built GTM strategies from scratch, rallied cross-functional teams around a shared vision, and delivered measurable business results. You're energized by ambiguity—because that's where the biggest opportunities live.
Key job responsibilities
Define and execute the GTM strategy for Amazon WorkSpaces—identifying high-value customer segments, developing differentiated customer solutions, and building programs that help create new customer pipeline, drive new customer acquisition and accelerate usage of cloud workspaces and applications.
Shape the narrative around the future of intelligent workspaces—positioning AWS as the leader in agentic, AI-enhanced work environments that transform workforce productivity and security.
Engage directly with enterprise leaders and partners to communicate the Amazon WorkSpaces value proposition connecting business challenges to measurable outcomes.
Build and scale lighthouse engagements that generate compelling proof points, then operationalize those wins into repeatable plays for the broader sales organization.
Establish data-driven mechanisms to measure adoption, track program effectiveness, and continuously optimize ROI across the Amazon WorkSpaces portfolio.
Evangelize Amazon WorkSpaces externally through thought leadership, events, and industry engagement—and internally across AWS to drive mindshare and investment.
Own the strategic business development plan, orchestrating key internal stakeholders (sales, product, engineering, legal, support, partners) to align behind a unified growth agenda.
Orchestrate field uptake and execution of key sales plays and programs, delivering value to customers through repeatable mechanisms.
About The Team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.
Basic Qualifications
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Clara - 193,700.00 - 262,000.00 USD annually
USA, FL, Miami - 176,100.00 - 238,200.00 USD annually
USA, NY, New York - 193,700.00 - 262,000.00 USD annually
USA, TX, Austin - 176,100.00 - 238,200.00 USD annually
USA, VA, Arlington - 176,100.00 - 238,200.00 USD annually
USA, WA, Seattle - 176,100.00 - 238,200.00 USD annually
Company - Amazon Web Services, Inc.
Job ID: A10539261
The way people work is being fundamentally reimagined. Enterprises and organizations are moving beyond traditional virtual desktops toward intelligent, cloud-native workspaces that adapt to how people actually work—powered by AI, secured by design, and delivered anywhere. Amazon WorkSpaces is at the forefront of this transformation, offering a portfolio that includes WorkSpaces Personal, WorkSpaces Core, and WorkSpaces Applications. We're not just delivering virtual workspaces—we're building the future of agentic, AI-enhanced work environments that help customer migrate, modernize and look ahead to solutions that employ agentic and AI based features that help anticipate and automate workflows and tasks.
AWS is seeking a Worldwide (WW) GTM Specialist to drive the next chapter of growth for Amazon WorkSpaces. You will shape the strategy for how AWS brings intelligent workspace solutions to market—defining the vision, building compelling customer and GTM/sales strategies, and orchestrating programs that help accelerate customer adoption at scale. You'll be charting new territory: identifying emerging customer needs, building the GTM motions around services and solutions, and rallying cross-functional and field teams to execute with speed and agility.
You are a strategic thinker who operates with urgency. You combine deep business acumen with enough technical depth to be credible with CIOs and IT leaders. You've built GTM strategies from scratch, rallied cross-functional teams around a shared vision, and delivered measurable business results. You're energized by ambiguity—because that's where the biggest opportunities live.
Key job responsibilities
Define and execute the GTM strategy for Amazon WorkSpaces—identifying high-value customer segments, developing differentiated customer solutions, and building programs that help create new customer pipeline, drive new customer acquisition and accelerate usage of cloud workspaces and applications.
Shape the narrative around the future of intelligent workspaces—positioning AWS as the leader in agentic, AI-enhanced work environments that transform workforce productivity and security.
Engage directly with enterprise leaders and partners to communicate the Amazon WorkSpaces value proposition connecting business challenges to measurable outcomes.
Build and scale lighthouse engagements that generate compelling proof points, then operationalize those wins into repeatable plays for the broader sales organization.
Establish data-driven mechanisms to measure adoption, track program effectiveness, and continuously optimize ROI across the Amazon WorkSpaces portfolio.
Evangelize Amazon WorkSpaces externally through thought leadership, events, and industry engagement—and internally across AWS to drive mindshare and investment.
Own the strategic business development plan, orchestrating key internal stakeholders (sales, product, engineering, legal, support, partners) to align behind a unified growth agenda.
Orchestrate field uptake and execution of key sales plays and programs, delivering value to customers through repeatable mechanisms.
About The Team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.
Basic Qualifications
- 7 years of working with Business Application Technologies, including, but not limited to End User Compute (EUC), Supply Chain, Contact Center as a Service, Consumer Data Applications, Encrypted Communications, and/or Communication Developer Services experience
- 7 years of Go-To-Market, Business Development, Sales, or Consulting experience
- Bachelor's degree
- Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
- Experience selling to Fortune 1000 or Global 2000 organizations
- Experience conducting in-depth analysis of issues at a selling partner or customer level and providing actionable recommendations
- Experience interpreting data and making business recommendations across leadership and cross-functional teams
- 3 years of technology solutions development and evangelising end-to-end technology roadmaps that guide IT transformations toward cloud computing experience
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Clara - 193,700.00 - 262,000.00 USD annually
USA, FL, Miami - 176,100.00 - 238,200.00 USD annually
USA, NY, New York - 193,700.00 - 262,000.00 USD annually
USA, TX, Austin - 176,100.00 - 238,200.00 USD annually
USA, VA, Arlington - 176,100.00 - 238,200.00 USD annually
USA, WA, Seattle - 176,100.00 - 238,200.00 USD annually
Company - Amazon Web Services, Inc.
Job ID: A10539261