What are the responsibilities and job description for the Annual Planning Lead, ASP , ASP Planning & Business Operations position at Amazon Web Services (AWS)?
Description
Application deadline: Apr 15, 2026
AWS is seeking an Annual Planning Lead to drive operational excellence for the AWS Specialists and Partners (ASP) organization. This role leads mission-critical annual planning mechanisms including segmentation, territory design, goal setting and cascades, operational planning cycles (OP1/OP2), and resource planning. The Annual Planning Lead translates complex business needs into scalable annual planning mechanisms that support business in a rapidly growing environment.
The Annual Planning Lead develops and implements planning processes, systems, and metrics that increase revenue growth and organizational effectiveness. This role analyzes planning data to identify improvement opportunities and provides forward-looking recommendations to leadership. The position requires managing day-to-day operations through planning process management, performance analysis, technology support, business reviews, and clear communication of insights while building strong stakeholder relationships. This position requires a strategic thinker who balances operational rigor with consultative partnership, translating data into business strategy while building trusted relationships across all levels of the organization.
This role leverages artificial intelligence and machine learning technologies to enhance planning processes and decision-making. The Annual Planning Lead works with ASP leadership and cross-functional teams to implement and optimize AI-driven tools and workflows that improve planning productivity and effectiveness.
Key job responsibilities
The ASP Planning and Business Operations team drives strategic planning, operational excellence, and internal experience transformation across AWS Specialists and Partners. We manage annual planning, in-year planning, workflow automation, and partner internal tooling. Our team culture emphasizes curiosity, customer obsession, and data-driven decision making. We believe in "thinking long, acting now" - balancing immediate customer needs with long-term systematic improvements. As a critical contributor on our team, you will be empowered to drive significant impact while working with supportive colleagues who are invested in your success.
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Basic Qualifications
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CO, Denver - 133,900.00 - 181,200.00 USD annually
USA, TX, Austin - 133,900.00 - 181,200.00 USD annually
USA, WA, Seattle - 133,900.00 - 181,200.00 USD annually
Company - Amazon Web Services, Inc.
Job ID: A10388510
Application deadline: Apr 15, 2026
AWS is seeking an Annual Planning Lead to drive operational excellence for the AWS Specialists and Partners (ASP) organization. This role leads mission-critical annual planning mechanisms including segmentation, territory design, goal setting and cascades, operational planning cycles (OP1/OP2), and resource planning. The Annual Planning Lead translates complex business needs into scalable annual planning mechanisms that support business in a rapidly growing environment.
The Annual Planning Lead develops and implements planning processes, systems, and metrics that increase revenue growth and organizational effectiveness. This role analyzes planning data to identify improvement opportunities and provides forward-looking recommendations to leadership. The position requires managing day-to-day operations through planning process management, performance analysis, technology support, business reviews, and clear communication of insights while building strong stakeholder relationships. This position requires a strategic thinker who balances operational rigor with consultative partnership, translating data into business strategy while building trusted relationships across all levels of the organization.
This role leverages artificial intelligence and machine learning technologies to enhance planning processes and decision-making. The Annual Planning Lead works with ASP leadership and cross-functional teams to implement and optimize AI-driven tools and workflows that improve planning productivity and effectiveness.
Key job responsibilities
- Leads annual planning activities which may include segmentation, territory design, and goal/quota setting to support ASP organizational effectiveness and strategic alignment.
- Orchestrates operational planning cycles (OP1/OP2) including timeline management, stakeholder coordination, and deliverable production to ensure timely completion of planning milestones.
- Develops and implements standardized planning processes, metrics, and KPI definitions while maintaining data quality to ensure accurate reporting and forecasting across annual planning mechanisms.
- Orchestrates AI-human collaboration in planning processes, manages and optimizes AI planning intelligence tools, and implements automated workflow systems to streamline processes and improve organizational efficiency.
- Conducts planning performance analysis on goal attainment, resource utilization, and process efficiency to identify potential risks and optimization opportunities, and prepares regular business reviews with insights on planning health and operational effectiveness.
- Leads cross-functional projects to improve planning efficiency and processes, partnering with sales operations, central planning, and data teams while serving as primary point of contact to resolve stakeholder planning requests.
- Drives planning tools training and adoption initiatives to improve utilization and productivity, and leads escalations and planning issues to resolution.
The ASP Planning and Business Operations team drives strategic planning, operational excellence, and internal experience transformation across AWS Specialists and Partners. We manage annual planning, in-year planning, workflow automation, and partner internal tooling. Our team culture emphasizes curiosity, customer obsession, and data-driven decision making. We believe in "thinking long, acting now" - balancing immediate customer needs with long-term systematic improvements. As a critical contributor on our team, you will be empowered to drive significant impact while working with supportive colleagues who are invested in your success.
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Basic Qualifications
- Bachelor's degree or equivalent
- 7 years of sales operations or equivalent experience
- Experience defining, refining and implementing sales processes, procedures and policies or equivalent
- Experience conducting sophisticated and creative analysis of complex data and translate the results into actionable deliverables, messages, and presentations
- Experience effectively communicating complex concepts through written and verbal communication
- Experience working within a high-growth, technology company
- Experience presenting to senior leadership
- Experience using data and analytics to drive sales strategy and results
- Experience with planning systems such as Anaplan, Varicent, Salesforce Territory Management, or other enterprise planning platforms
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CO, Denver - 133,900.00 - 181,200.00 USD annually
USA, TX, Austin - 133,900.00 - 181,200.00 USD annually
USA, WA, Seattle - 133,900.00 - 181,200.00 USD annually
Company - Amazon Web Services, Inc.
Job ID: A10388510