E-Commerce Manager

JOB TITLE: E-Commerce Manager

 DEPARTMENT: Marketing

 REPORTS TO: Director, Digital Experience 

 WORK ARRANGEMENT: On-Site

SUMMARY: The E-Commerce Manager will play a critical role in optimizing AmaWaterways.com to ensure proper merchandising, offer visibility, and maximum engagement and conversion. This highly cross-functional role will partner with Promotions, Data/Revenue Management, Paid Media, and other key teams to deliver a best-in-class shopping experience that drives revenue and elevates the customer journey. This role requires a strong blend of analytical skills, creative merchandising instincts, and experience in e-commerce, hospitality, or travel.

DUTIES AND RESPONSIBILITIES:

• Product Merchandising Strategy: Develop and execute merchandising strategies that maximize visibility of key offers, packages, and promotions across AmaWaterways.com.
• Team Leadership: Manage and mentor a team of digital producers to foster a collaborative, high-performance culture while providing coaching, feedback, and career development opportunities.
• Cross-Functional Collaboration: Partner with Promotions, Data/Revenue Management, and Paid Media teams to align merchandising with pricing strategies, inventory, and marketing campaigns.
• Site Optimization: Continuously monitor site performance and recommend adjustments to layouts, content placement, and navigation to improve engagement and conversion.
• Campaign Execution: Lead digital merchandising efforts for seasonal campaigns, product launches, and promotional initiatives to ensure consistency and impact across all channels.
• Analytics and Insights: Use data to assess performance of merchandising initiatives, identifying trends and opportunities to improve revenue and user engagement.
• Content Alignment: Collaborate with Content and Creative teams to ensure visual and written elements reinforce merchandising priorities.
• Testing and Personalization: Work with Product and Analytics teams to test new merchandising approaches, personalization tactics, and predictive modeling to surface “next best offers.”
• Competitive Awareness: Stay informed about e-commerce, hospitality, and travel merchandising trends to bring forward innovative ideas.
• Performs other related duties as assigned by management.

SUPERVISORY RESPONSIBILITIES:

• This role will manage and mentor a team of digital producers, fostering a collaborative and high-performing team culture.

• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.

• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS:

• Bachelor’s degree (BA) from four-year college or university, in marketing, business, digital commerce, or a related field.
• Five or more years of experience in e-commerce merchandising, preferably within travel, hospitality, or luxury retail.
• Computer skills required: Contact Management Systems; Development Software; Inventory Software; Microsoft Office Suite; Project Management Software, Database Software, Design Software, Internet Software, Spreadsheet Software, Word Processing Software, Electronic Mail Software, Presentation Software, Reservation Software, Phone Software
• Other skills required:
• Proven track record of driving online engagement and conversion through effective merchandising strategies.
• Experience collaborating with cross-functional teams such as marketing, pricing, and analytics.
• Proficiency in website content management systems (CMS) and e-commerce platforms.
• Strong analytical skills with familiarity in Google Analytics, heatmapping, and testing tools.
• Excellent verbal and written communication skills.
• Creative problem-solver with a customer-first mindset and strong attention to detail.

COMPETENCIES:

• Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.
• Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
• Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
• Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
• Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
• Change Management - Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
• Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
• Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
• Delegation - Delegates work assignments; Matches the responsibility to the person; Gives authority to work independently; Sets expectations and monitors delegated activities; Provides recognition for results.
• Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
• Design - Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.
• Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
• Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
• Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
• Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Leadership - Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others.
• Managing People - Includes staff in planning, decision-making, facilitating, and process improvement; Takes responsibility for subordinates' activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.
• Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
• Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
• Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
• Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
• Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
• Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
• Quantity - Meets productivity standards; Completes work in a timely manner; Strives to increase productivity; Works quickly.
• Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
• Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths and weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
• Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
• Visionary Leadership - Displays passion and optimism; Inspires respect and trust; Mobilizes others to fulfill the vision; Provides vision and inspiration to peers and subordinates.
• Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Occasionally required to stand
• Occasionally required to walk
• Continually required to sit
• Continually required to utilize hand and finger dexterity
• Occasionally required to climb, balance, bend, stoop, kneel or crawl
• Frequently required to talk or hear
• While performing the duties of this job, the noise level in the work environment is usually moderate
• The employee must occasionally lift and/or move up to 10 pounds
• Specific vision abilities required by this job include: Close vision; Color vision