What are the responsibilities and job description for the Marketing Coordinator position at Amanda Uprichard?
About the Company
MARKETING COORDINATOR - AMANDA UPRICHARD, a NYC based female owned contemporary fashion brand is looking for a full-time Marketing Coordinator to join our marketing team. We are based in the heart of the garment center in NYC. AmandaUprichard is sold on our website, as well as the best contemporary websites such as Shopbop, and Revolve, and department and specialty stores nationwide.
About the Role
THIS ROLE WILL REPORT TO: Chief Marketing Officer
OVERALL JOB DESCRIPTION:
- Assist the marketing team with initiatives across various digital channels, including website, email marketing, SMS, and social media platforms, activations and activation preparations.
RESPONSIBILITIES:
- Coordinate with the creative team to post engaging visual content for digital channels on. Posting will be done on adaily basis for all social channels. Instagram, Tiktok, Youtube, Pintrest and any other new channels.
- Assisting in monitoring email performance metrics, analyze results, and provide insights for optimization.
- Support the Social Media Manager in planning and executing social media content calendars across platforms such as Instagram, Facebook, Twitter, and TikTok.
- Engage with followers, respond to comments and messages, and foster a sense of community around the brand on a daily basis.
- Track and analyze key performance indicators (KPIs) for digital marketing initiatives, including website traffic, email open rates, click-through rates, social media engagement, and conversion metrics.
- Assist in preparing regular reports summarizing campaign performance, trends, and actionable insights.
- Assist in coordinating marketing campaigns and promotions, collaborating with cross-functional teams such as e-commerce, creative, and PR to ensure seamless execution.
- Support CRM initiatives by maintaining customer databases, assisting with segmentation strategies, and ensuring data accuracy.
- Conduct market research to stay updated on industry trends, competitor activities, and consumer preferences.
- Provide insights and recommendations based on market analysis to inform marketing strategies.
- Assist the team with any influencer outreach and maintenance, including shipping of gifted items.
- Assist in activations. Including event prep, planning and executing support materials
- Assist in creating social media content.
EDUCATION AND EXPERIENCE REQUIRED:
- Bachelor's degree in Marketing, Communications, or related field
- 2 years of experience in digital marketing, preferably within the fashion or retail industry.
- Strong written and verbal communication skills, with attention to detail and creativity in content creation
SKILLS REQUIRED:
- Proficiency in digital marketing tools and platforms, including website content management systems (CMS), email marketing software, social media management tools, and analytics platforms.
- Knowledge of graphical design tools such as Photoshop, Canva, or other tools.
- Analytical mindset with the ability to interpret data, generate reports, and make data-driven recommendations.
- Team player with excellent organizational skills, time management, and the ability to multitask in a fast-paced environment.
- Passion for fashion, luxury brands, and staying updated on industry developments.
Please send all resumes to:
- hr@amandauprichard.com