What are the responsibilities and job description for the Amado Hospice and Home Health Marketing position at Amado Home Health?
The Marketer is responsible for managing the development of the organization’s marketing program.
ESSENTIAL DUTIES AND RESPONSIBILITIES The essential functions include, but are not limited to the following:
● Managing annual marketing plan in support of organizational strategy and objectives; managing, implementing and executing the marketing policies and practices, includes market research, competitor analysis, and customer service and retention monitoring processes and initiatives ● Building and managing marketing and customer service teams capable of carrying out needed marketing and service strategies
● Ensuring marketing communications are coordinated, including the development and distribution of all marketing collateral; will support marketing plan objectives and meet organizational expenditure requirements in conjunction with Sales organization
● Overseeing business and market development; performing market research and planning, strategic direction for promotion and advertising; may assist with the preparation of the annual operating plans and develop long-range product plans for the organization
● Executing the Organization’s business marketing plan and achieve key milestone and revenue targets
● Coordinating and managing Public Relations
● Performing other work-related duties as assigned
MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)
● Bachelor’s degree in business, marketing or related discipline preferred
● Minimum of 3-6 years’ experience and a demonstrated track record of accomplishments
● Technical skills in strategic planning, business and marketing
● Ability to speak clearly and persuasively in positive or negative situations, demonstrate group presentation skills, and conduct productive meetings
● Effective verbal and written communication skills with superiors, colleagues, and individuals inside and outside the Organization
● Computer literate
ESSENTIAL DUTIES AND RESPONSIBILITIES The essential functions include, but are not limited to the following:
● Managing annual marketing plan in support of organizational strategy and objectives; managing, implementing and executing the marketing policies and practices, includes market research, competitor analysis, and customer service and retention monitoring processes and initiatives ● Building and managing marketing and customer service teams capable of carrying out needed marketing and service strategies
● Ensuring marketing communications are coordinated, including the development and distribution of all marketing collateral; will support marketing plan objectives and meet organizational expenditure requirements in conjunction with Sales organization
● Overseeing business and market development; performing market research and planning, strategic direction for promotion and advertising; may assist with the preparation of the annual operating plans and develop long-range product plans for the organization
● Executing the Organization’s business marketing plan and achieve key milestone and revenue targets
● Coordinating and managing Public Relations
● Performing other work-related duties as assigned
MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)
● Bachelor’s degree in business, marketing or related discipline preferred
● Minimum of 3-6 years’ experience and a demonstrated track record of accomplishments
● Technical skills in strategic planning, business and marketing
● Ability to speak clearly and persuasively in positive or negative situations, demonstrate group presentation skills, and conduct productive meetings
● Effective verbal and written communication skills with superiors, colleagues, and individuals inside and outside the Organization
● Computer literate