What are the responsibilities and job description for the Sales Manager North America position at AMA USA INC.?
AMA S.p.A. is a global leader in the design and manufacturing of components and systems for Off-Highway Vehicles, including agricultural, construction, lifting, forestry, and special vehicles. Founded in Italy in 1967, the AMA Group serves major global OEMs and operates worldwide with production plants and commercial branches across multiple continents, supporting OEM and Aftermarket customers with a broad and technologically advanced product portfolio. AMA USA Inc. is the North American branch of the AMA Group, based in Indianapolis, Indiana, supporting OEM customers with sales, warehousing, engineering coordination, quality, and application support.
Position SummaryThe Sales Manager North America is a strategic commercial role responsible for developing and growing OEM business within the North American territory. The role focuses on acquiring new customers, expanding business with assigned OEM accounts, and developing opportunities across global OEMs (locally managed), as well as medium, small, and national OEMs. The Sales Manager is accountable for business opportunities generated within the assigned territory or customer portfolio.
Reporting LineThe position reports hierarchically to the General Manager of AMA USA Inc. and functionally to the Commercial & Marketing Sales Director – Cab Components Business Unit at AMA S.p.A. Headquarters.
Key Responsibilities· Develop and execute a sales strategy for the North American market aligned with AMA Group objectives.
· Identify, develop, and acquire new OEM customers in Construction, Agriculture, Lifting, Mining, and Forestry vehicle segments.
· Manage and grow relationships with assigned OEM customers, acting as the primary commercial interface.
· Promote AMA’s broad product portfolio and support customers in identifying the most suitable technical solutions for their applications.
· Generate and manage sales opportunities from lead identification through quotation, negotiation, and order acquisition.
· Coordinate RFQ/RFI/RFP processes in collaboration with Engineering, Product Management, Quality, and HQ functions.
· Collect and analyze market intelligence including competitor products, technologies, and price positioning.
· Monitor pricing levels across applications and customer segments to support competitive and profitable offers.
· Prepare sales budgets, forecasts, and pipeline updates with high accuracy.
· Maintain structured reporting of sales activities, opportunities, and forecasts through the company CRM.
· Develop strong cross-functional collaboration with Italian HQ including Product Management, Engineering, Quality, and Supply Chain.
· Conduct frequent customer visits and participate in major trade shows and industry events in North America.
· Ensure compliance with company policies, ethical standards, and trade regulations.
Key Performance Indicators (KPIs)· Sales revenue and gross margin growth
· New customer acquisition
· Opportunity pipeline value and conversion rate
· Forecast accuracy
· Customer satisfaction and relationship depth
Required QualificationsExperience in electronic components, HMI systems, and/or power transmission solutions is considered a strong advantage and will be a key selection criterion, while not being an exclusive requirement.
· Minimum 8–10 years of experience in B2B sales to OEMs within the Off-Highway vehicle industry.
· Proven track record in selling components to Construction, Agriculture, Lifting, Mining, or Forestry OEMs.
· Solid understanding of OEM sales processes, project-based selling, and long-term customer development.
· Excellent negotiation, communication, and relationship-building skills.
· Ability to work autonomously, manage time effectively, and deliver results against targets.
· Willingness to travel frequently within North America, especially during the initial years.
· Proficiency with CRM systems and structured sales reporting.
Education· Bachelor’s degree in engineering (Mechanical, Electrical, Mechatronics, Industrial Engineering) or equivalent technical education.
· An MBA or additional commercial/management education is considered a plus.
· Native or fluent English is required.
· Knowledge of a second language is considered a plus.
Location and TravelThe position is based in Indianapolis, Indiana. Frequent travel within North America is required, particularly during the first years of market development.
Compensation and BenefitsAMA USA offers a competitive compensation package including base salary, performance-based bonus, health insurance, and retirement plan, aligned with mid-to-senior level sales roles in the industry.
Career DevelopmentThis role offers strong growth potential within the AMA USA organization for candidates who demonstrate consistent performance, leadership capability, and strategic contribution to business development.
AMA USA INC. is an at-will, Equal Opportunity Employer. Employment may be contingent upon AMA USA INC.'s receipt of an acceptable and job-related drug test, motor vehicle report, and/or reference check, as applicable and permissible by law.
- To apply, please send your resume and cover letter to jobs@amausainc.com.