What are the responsibilities and job description for the Director of Marketing and Public Relations position at Alyeska Resort?
Job Title
Director of Marketing and Public Relations
Location:
Alaska (USA) and Canadian Rockies (Canada)
Position Type
Full-Time Salaried
Job Overview
The Director of Marketing and Public Relations will be responsible for developing and executing comprehensive marketing and PR strategies with a focus on revenue and performance. This role requires a dynamic leader with a passion for hospitality, a deep understanding of the travel and tourism industry, and the ability to manage and inspire a diverse team. The Director will work closely with senior management to align marketing initiatives with business objectives and drive growth across both locations.
Key Responsibilities
Strategic Planning:
Develop and implement integrated marketing and PR strategies for both resorts.
Identify target markets and create tailored campaigns to attract diverse guest segments.
Analyze market trends, competitor activities, and customer feedback to inform strategic decisions.
Marketing Campaigns
Design and execute multi-channel marketing campaigns, including digital, print, social media, and email marketing.
Utilize SEO, SEM, and PPC strategies to increase online presence and drive traffic to the resorts’ websites.
Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as needed.
Management
Work closely with the Senior Director of Brand Strategy to ensure alignment of brand and voice.
Public Relations
Develop and maintain relationships with media outlets, journalists, influencers, and industry partners.
Oversee the creation and distribution of press releases, media kits, and other PR materials.
Organize and manage media events, press tours, and other PR initiatives to generate positive coverage.
Team Leadership
Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
Set clear goals and performance metrics for the team, conducting regular evaluations and providing constructive feedback.
Ensure continuous professional development for team members through training and development opportunities.
Collaborate and build strong relationships with our agency partners.
Event Promotion
Coordinate marketing efforts for events and conferences held at both resorts.
Develop promotional materials and strategies to maximize attendance and engagement.
Collaborate with event organizers to ensure seamless execution and positive guest experiences.
Budget Management
Develop and manage the marketing and PR budget, ensuring optimal allocation of resources.
Track expenditures and ROI, making data-driven decisions to maximize efficiency and effectiveness.
Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field (Master’s degree preferred).
Minimum of 8-10 years of experience in marketing and public relations, within the hospitality industry.
Proven track record of developing and executing successful marketing and PR campaigns.
A passion for travel, hospitality, and the outdoors.
Strong leadership and team management skills.
Excellent written and verbal communication skills.
Proficiency in digital marketing tools and analytics platforms.
Ability to work effectively in a fast-paced, dynamic environment.
About Us
Pomeroy Lodging operates two premier mountain resorts, one located in the stunning wilderness of Alaska and the other nestled in the breathtaking Canadian Rockies. Each resort offers unique amenities, including luxurious hotels, state-of-the-art conference centers, serene spas, and thrilling outdoor activities. Our mission is to provide an unforgettable experience for our guests, combining adventure, relaxation, and exceptional service.
Why Alyeska?
Alyeska Resort is a 299 room resort which includes a Nordic Spa and Ski Area, nestled in the mountains of Girdwood, Alaska located 45 minutes south of Anchorage. Alyeska Resort is an incredible place and Girdwood is a friendly, lively town where residents value both outdoor adventure and community spirit. Alyeska Resort offers the type of atmosphere where our employees can work and play hard and are encouraged to share their enthusiasm with guests.
Benefits
Offering year-round and seasonal opportunities, working at Alyeska Resort is both rewarding and exhilarating. Alyeska Resort offers many exciting career opportunities, beautiful surroundings and exciting employee benefits including:
Vision, Dental, and Medical Insurance for regular full-time employees
Paid holiday and paid time off (Vacation and Personal)
Free Season Pass for employees and qualified dependents
Roth 401(k) and 401(k) Retirement Savings Plan
Discounts for rooms at The Hotel Alyeska and affiliate hotels
Discounts in Resort restaurants, shops, and Nordic Spa
Family, Quality, Winning, Industry And Honesty
Our people realize that relationships rooted in trust, honesty, respect, and gratitude are essential to all. We never get a chance to make a second first impression. Success is planning the details. We are focused and committed to doing what we say and accepting feedback as a gift.
Physical Demands And Work Environment
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands
Ability to lift up-to 25 pounds, bend, stoop, walk, push or pull heavy equipment and stand for extended periods of time.
Work Environment
This role occasionally involves extended hours, nights, and weekends to accommodate peak business periods. Operating within a dynamic, fast-paced guest-centric setting, you will maintain a high level of interaction with staff, guests, and stakeholders.
Alyeska Resort is an Equal Opportunity Employer and a Drug-Free Workplace. All resort employees must possess current documentation showing they are eligible for employment in the United States. Alyeska Resort accepts applications for currently open positions only and does not accept applications for “general employment.” Preference may be given to local candidates, as relocation may not be available.
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Director of Marketing and Public Relations
Location:
Alaska (USA) and Canadian Rockies (Canada)
Position Type
Full-Time Salaried
Job Overview
The Director of Marketing and Public Relations will be responsible for developing and executing comprehensive marketing and PR strategies with a focus on revenue and performance. This role requires a dynamic leader with a passion for hospitality, a deep understanding of the travel and tourism industry, and the ability to manage and inspire a diverse team. The Director will work closely with senior management to align marketing initiatives with business objectives and drive growth across both locations.
Key Responsibilities
Strategic Planning:
Develop and implement integrated marketing and PR strategies for both resorts.
Identify target markets and create tailored campaigns to attract diverse guest segments.
Analyze market trends, competitor activities, and customer feedback to inform strategic decisions.
Marketing Campaigns
Design and execute multi-channel marketing campaigns, including digital, print, social media, and email marketing.
Utilize SEO, SEM, and PPC strategies to increase online presence and drive traffic to the resorts’ websites.
Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as needed.
Management
Work closely with the Senior Director of Brand Strategy to ensure alignment of brand and voice.
Public Relations
Develop and maintain relationships with media outlets, journalists, influencers, and industry partners.
Oversee the creation and distribution of press releases, media kits, and other PR materials.
Organize and manage media events, press tours, and other PR initiatives to generate positive coverage.
Team Leadership
Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
Set clear goals and performance metrics for the team, conducting regular evaluations and providing constructive feedback.
Ensure continuous professional development for team members through training and development opportunities.
Collaborate and build strong relationships with our agency partners.
Event Promotion
Coordinate marketing efforts for events and conferences held at both resorts.
Develop promotional materials and strategies to maximize attendance and engagement.
Collaborate with event organizers to ensure seamless execution and positive guest experiences.
Budget Management
Develop and manage the marketing and PR budget, ensuring optimal allocation of resources.
Track expenditures and ROI, making data-driven decisions to maximize efficiency and effectiveness.
Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field (Master’s degree preferred).
Minimum of 8-10 years of experience in marketing and public relations, within the hospitality industry.
Proven track record of developing and executing successful marketing and PR campaigns.
A passion for travel, hospitality, and the outdoors.
Strong leadership and team management skills.
Excellent written and verbal communication skills.
Proficiency in digital marketing tools and analytics platforms.
Ability to work effectively in a fast-paced, dynamic environment.
About Us
Pomeroy Lodging operates two premier mountain resorts, one located in the stunning wilderness of Alaska and the other nestled in the breathtaking Canadian Rockies. Each resort offers unique amenities, including luxurious hotels, state-of-the-art conference centers, serene spas, and thrilling outdoor activities. Our mission is to provide an unforgettable experience for our guests, combining adventure, relaxation, and exceptional service.
Why Alyeska?
Alyeska Resort is a 299 room resort which includes a Nordic Spa and Ski Area, nestled in the mountains of Girdwood, Alaska located 45 minutes south of Anchorage. Alyeska Resort is an incredible place and Girdwood is a friendly, lively town where residents value both outdoor adventure and community spirit. Alyeska Resort offers the type of atmosphere where our employees can work and play hard and are encouraged to share their enthusiasm with guests.
Benefits
Offering year-round and seasonal opportunities, working at Alyeska Resort is both rewarding and exhilarating. Alyeska Resort offers many exciting career opportunities, beautiful surroundings and exciting employee benefits including:
Vision, Dental, and Medical Insurance for regular full-time employees
Paid holiday and paid time off (Vacation and Personal)
Free Season Pass for employees and qualified dependents
Roth 401(k) and 401(k) Retirement Savings Plan
Discounts for rooms at The Hotel Alyeska and affiliate hotels
Discounts in Resort restaurants, shops, and Nordic Spa
Family, Quality, Winning, Industry And Honesty
Our people realize that relationships rooted in trust, honesty, respect, and gratitude are essential to all. We never get a chance to make a second first impression. Success is planning the details. We are focused and committed to doing what we say and accepting feedback as a gift.
Physical Demands And Work Environment
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands
Ability to lift up-to 25 pounds, bend, stoop, walk, push or pull heavy equipment and stand for extended periods of time.
Work Environment
This role occasionally involves extended hours, nights, and weekends to accommodate peak business periods. Operating within a dynamic, fast-paced guest-centric setting, you will maintain a high level of interaction with staff, guests, and stakeholders.
Alyeska Resort is an Equal Opportunity Employer and a Drug-Free Workplace. All resort employees must possess current documentation showing they are eligible for employment in the United States. Alyeska Resort accepts applications for currently open positions only and does not accept applications for “general employment.” Preference may be given to local candidates, as relocation may not be available.
#J-18808-Ljbffr