Sales & Marketing Representative (Senior Care Advocate)

Summary

The Sales & Marketing Representative (Senior Care Advocate) is a key position responsible for driving business growth by establishing and maintaining referral relationships within the healthcare and senior services industry. Reporting to the Owner/Director of Operations, this individual will focus on marketing Always Best Care’s in home care and assisted living placement services to healthcare providers, including case managers, social workers, discharge planners, and senior living facilities. The Senior Care Advocate will be a proactive presence in the local community, attending networking events and establishing partnerships with healthcare organizations to generate referrals.

This is a field based role, with an equal focus on in home care and assisted living placement referral activities. The ideal candidate will be an articulate, professional, and persuasive communicator who is at ease representing our services to both professional audiences and families in need of care.

Job Functions

Outreach, Relationships, and Customer Service:

• Build and nurture long-lasting relationships with healthcare providers such as hospitals, skilled nursing facilities, rehab centers, home health agencies, and senior centers to generate referrals for in-home care and assisted living placement.
• Identify, research, and prequalify potential referral sources and accounts.
• Meet with professional referral sources/decision makers in person, with a target of 40 to 50 accounts per week, to promote Always Best Care services and demonstrate value.
• Follow up on leads and prospective client inquiries in a timely manner, conducting initial intake calls and scheduling assessments for prospective clients.
• Create and deliver personalized service proposals and assist clients in exploring options for assisted living placements, including tours of senior communities and adult family homes.
• Connect prospective clients with additional resources and support to help them achieve their goals.

Community-Based Outside Sales Efforts:

• Represent Always Best Care at senior-focused networking events, community gatherings, and professional meetings.
• Conduct presentations and staff in-services for healthcare professionals and community groups.
• Participate in health fairs, awareness days, and other relevant community events to promote the Always Best Care brand.

Activity Targets and Tracking:

• Maintain accurate records of all referral sources and sales activities in the company’s CRM system.
• Provide weekly sales reports to the Owner/Director of Operations, discussing progress, challenges, successes, and new business opportunities.
• Participate in regular sales meetings to review performance against targets, set new goals, and strategize for continued agency growth.
• Ensure sales activities align with the marketing budget and meet overall departmental goals.

Teamwork:

• Work closely with the operations and care management teams to ensure smooth transitions for new clients.
• Collaborate on sales and marketing strategies to strengthen community outreach and build strategic partnerships.
• Assist with training new team members and occasionally introduce caregivers to clients.
• Demonstrate a collaborative and team-oriented approach, participating in ongoing operational and procedural improvements.

Skills & Qualifications

This position requires some combination of sales and marketing, senior services, social work and/or other healthcare experience. Required skills and qualifications:

• Minimum of two years of experience in sales and marketing with healthcare or senior services experience preferred
• Exceptional interpersonal skills — ability to interact with a wide range of personality styles in a variety of personal and professional settings
• Excellent planning, follow-up, and organizational skills
• Strong presentation skills
• Proven sales and marketing results, including closing/asking for business
• Creative and self-driven with the ability to solve problems and apply sound judgment
• Experience working in a small team environment and/or start-up
• Comfortable with ambiguity and building/continuously improving systems and processes
• Passionate about helping seniors live with dignity
• Proficient in Microsoft Office and commitment to training in tools and applications specific to the Always Best Care environment
• Basic understanding of medical terminology relating to the senior population and rehabilitative care preferred
• Willingness to complete relevant training and/or certifications in the first 2 months of hire that will make the candidate more knowledgeable about healthcare, senior services, and sales and marketing
• Valid driver’s license, reliable transportation, and auto insurance

Work Hours

This is a full-time, exempt position. Although regular business hours are Monday through Friday 8:30AM – 5PM, given the sales nature of the role, the expectation is that the Senior Care Advocate will be available to take initial calls from, and follow up with, leads/prospects outside of normal business hours. Must be able to work occasional weekends and flex weekday hours, no exceptions.