What are the responsibilities and job description for the Community Relations Manager position at Always Best Care Senior Services - Potomac, MD?
Community Relations Manager
Always Best Care Montgomery County, MD | Full-Time | Field-Based Role
Pay:
$60-80k per year base salary commission
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Additional earnings for closed placements and performance growth
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Mileage reimbursement included
Job Overview
Always Best Care of Montgomery County is seeking a driven, relationship-focused Community Relations Manager to join our growing team. This is a high-energy, field-based business development role ideal for someone who thrives on building referral partnerships, networking in the community, and connecting families with senior care solutions.
This role is approximately 90% field-based and 10% office-based, requiring strong independence, organization, and the ability to manage and grow referral relationships throughout the territory.
What You’ll Do
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Conduct face-to-face marketing visits with healthcare professionals and referral partners
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Build and maintain relationships with hospitals, rehab centers, physicians, assisted living, and senior care providers
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Deliver community-based presentations and professional in-services
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Generate and manage a strong referral pipeline using CRM systems
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Respond quickly to inquiries and referral sources (often within 1 hour)
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Conduct client and family consultations to assess care needs, preferences, and budgets
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Research and coordinate appropriate In-home care and senior living options
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Attend networking events, health fairs, chamber meetings, and community outreach activities
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Report daily activity and provide weekly updates to leadership
Territory
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Primary focus on Montgomery County, Maryland, including adjacent territories.
Schedule
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Full-time position
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Flexible, self-managed schedule
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Approximately 90% field / 10% office
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Evening and weekend outreach may be required
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On-call responsiveness expected for referral sources
What We’re Looking For
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Strong “hunter” mindset with a drive to build new business
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Independent, self-motivated, and highly accountable
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Excellent relationship-building and communication skills
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Comfortable working in the field and initiating outreach (“door-knocking” mindset)
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Competitive, goal-oriented, and resilient
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Able to handle rejection professionally
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Service-driven with a passion for helping seniors and families
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Strong organizational and follow-up skills
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Ability to work with urgency and prioritize referrals
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Experience selling a service strongly preferred
Ideal Candidate Traits
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Confident, personable, and likable
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Strong networking and relationship-builder
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Comfortable using CRM systems
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Highly organized with strong territory management skills
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Able to work independently with minimal supervision
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Professional presence in healthcare and community settings
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Able to connect with diverse populations and communities
Qualifications
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Healthcare, senior care, or business development experience preferred
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Outside sales or service-based sales experience strongly preferred
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CRM experience preferred
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Strong communication and presentation skills
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Ability to manage fast-paced outreach and multiple priorities
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Must be comfortable with high responsiveness expectations
Why Join Us
At Always Best Care Rockville, you’ll play a key role in helping families navigate important care decisions while building strong, meaningful relationships across the healthcare community. This is a high-impact role for someone who is motivated by connection, growth, and making a difference.
Salary : $60,000 - $80,000