What are the responsibilities and job description for the Director of Sales and Marketing position at Alvarez Construction?
Director of Sales & Marketing
Location: Baton Rouge, LA
Reports to: President
About Us
Alvarez Construction closed 315 homes last year, and we are ready to take our growth, innovation, and consistency to the next level. We’re seeking a Director of Sales & Marketing with proven expertise in new home construction sales and marketing — someone who understands the full builder package, from model homes and community launches to digital campaigns and Realtor outreach.
This leader will be responsible for driving measurable results, improving margins, and holding their team accountable, while also fostering a strong culture of collaboration and teamwork.
Key Responsibilities
Sales Leadership & Growth
- Lead and coach the sales team to meet and exceed sales goals.
- Drive absorption pace while protecting profitability through disciplined incentive use and margin management.
- Implement community-specific strategies, including model home merchandising, grand openings, and Realtor events.
- Regularly analyze competition, market trends, and buyer feedback to adjust positioning and keep communities competitive.
Marketing Strategy & Execution
- Develop integrated marketing plans for new community launches and existing neighborhoods, ensuring alignment with margin goals.
- Oversee model home strategy (design, presentation, and merchandising) to maximize buyer experience and sales conversion.
- Manage branding, advertising, digital presence, and listing platforms with a focus on lead generation and ROI.
- Strengthen Realtor relationships and referral networks to expand market reach.
Accountability & Performance Management
- Establish KPIs for traffic, conversion, pace, incentive spend, and marketing ROI.
- Build dashboards and reporting to measure results and inform leadership decisions.
- Hold the team accountable for results with clear standards and regular reviews.
Team Development & Culture
- Recruit, train, and mentor a high-performing sales and marketing team with an enthusiastic attitude.
- Foster a culture of collaboration, integrity, and customer-first service.
- Ensure product knowledge, area knowledge, and energy are consistent across all team members.
Qualifications
- Heavy experience in new home construction sales & marketing (5 years minimum) (new home builder or developer background required).
- Strong knowledge of model home strategy, community launches, and builder marketing packages.
- Proven ability to balance sales pace with margin protection and improvement.
- Data-driven approach with strong analytical and reporting skills.
- Excellent communication, negotiation, and presentation abilities.
- Bachelor’s degree in Business, Marketing, or related field preferred.
What We Offer
- A leadership role in a growing, family-owned company with a strong reputation in Louisiana.
- The opportunity to directly impact pace, innovation, and profitability.
- Competitive compensation package with salary, performance incentives, and benefits.