What are the responsibilities and job description for the Regional Growth Manager - STAT Specialty Hospital position at Altus Community Healthcare?
Description
Location: STATS Specialty Hospital - Laredo
Reports to: Chief Marketing Officer
Summary
The Regional Marketing Manager is a critical member of the marketing team and is responsible for achieving and surpassing volume growth goals and go-to-market efforts across assigned regions. This position is responsible for delivering marketing ROI, which includes but is not limited to, strategies aimed at growing patient volume, delivering commercial business development partnership opportunities, working with facility staff to develop sustainable continuum of care patterns with community healthcare providers and building positive brand recognition for Altus Community Health and its family of health care brands.
In collaboration with the Chief Marketing Officer, affiliated and external physician and community leaders the Regional Growth Manager will work to identify volume and service-line growth opportunities, understand competitive dynamics and create dynamic strategies that achieve and exceed annual goals.
Essential Duties And Responsibilities
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education And/or Experience, Skills
Location: STATS Specialty Hospital - Laredo
Reports to: Chief Marketing Officer
Summary
The Regional Marketing Manager is a critical member of the marketing team and is responsible for achieving and surpassing volume growth goals and go-to-market efforts across assigned regions. This position is responsible for delivering marketing ROI, which includes but is not limited to, strategies aimed at growing patient volume, delivering commercial business development partnership opportunities, working with facility staff to develop sustainable continuum of care patterns with community healthcare providers and building positive brand recognition for Altus Community Health and its family of health care brands.
In collaboration with the Chief Marketing Officer, affiliated and external physician and community leaders the Regional Growth Manager will work to identify volume and service-line growth opportunities, understand competitive dynamics and create dynamic strategies that achieve and exceed annual goals.
Essential Duties And Responsibilities
- Utilize consultative selling skills to cultivate win-win relationships with key referral sources to drive patient volume to facilities
- Support Develop and execute programs to meaningfully engage with prospective and current patients to generate self-referrals
- Act as a brand ambassador and community liaison to build reputation in and connection to the communities we serve
- Work collaboratively with brand teams to execute local marketing campaigns
- Successfully execute product launches (e.g. promotion, education, etc.) to meet regional goals
- Gather, assimilate and analyze market and competitive information to ensure local marketing activities are effective and efficient
- Act as marketing liaison to regional staff.
- Facilitate and grow relationship with facility and regional staff
- Achieve sales visit goals as assigned weekly
- Maintain and mine the referral/contact database
- Continually update competitor maps
- Provide weekly/monthly reporting as assigned
- Attend staff meetings or other company sponsored or mandated meetings as required
- Travel to all facility locations within assign region
- Perform additional duties as assigned
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education And/or Experience, Skills
- Bachelor’s degree, required (preferably in marketing or business administration
- 5 years sales, business development or field marketing experience with direct responsibility for meeting sales goals, required (preferably in healthcare)
- Strong customer service skills
- Ability to interpret and disseminate information, including key information about changes in the marketplace and patient utilization patterns
- Demonstrated expertise in using consultative sales models, required
- Experience in making presentations and public speaking, required
- Experience in crafting proposals to garner business and/or or solidify relationships, required
- Healthcare knowledge and experience, preferred
- Position requires fluency in English, written and oral communication
- Fluency in Spanish; written and oral communication highly desirable
- Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
- Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.
- Ability to apply concepts of basic algebra and geometry. Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
- Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Ability to communicate in a high-pressure environment.