What are the responsibilities and job description for the Communications Specialist position at Alto-Shaam?
Company Description
Join the Alto-Shaam Team
Virtually Tour our Facility:https://app.cloudpano.com/tours/piGHjskWR
Whether you're just beginning your career or have years of assembly experience—you've come to the right place. Working at Alto-Shaam means you’re part of a passionate team of people all working together towards one common goal. We want you on our team, because you believe in getting better every day. That kind of continuous improvement is what leads to promotions, pay raises, and company-wide innovation.
Since 1955, Alto-Shaam has pioneered industry-leading foodservice equipment that anticipates and responds to industry needs. Our solutions have helped generations of foodservice professionals enhance their menus while providing a greater return on their investment.
Job Description
The ideal candidate for a Communications Specialist would be able to do the following:
- Strategic Planning & Collaboration
- Develop and implement communication plans aligned with corporate priorities and marketing objectives.
- Maintain a dynamic content calendar for internal and external channels, including newsletters, announcements, press releases, social media, and paid media.
- Collaborate closely with the marketing team to deliver integrated campaigns and creative assets.
- Internal Communications
- Provide strong support for executive communication, including leadership messages, presentations, and visibility across channels.
- Advise leadership on communication strategy for key initiatives and change management. Create templates and toolkits to empower leaders.
- Create engaging content for intranet, employee newsletters, and leadership messaging and presentations.
- Support change management initiatives with clear, actionable communication strategies.
- Serve as a core member of the Corporate Social Responsibility Committee, leading related communications and the annual report.
- Support facility tours messaging and coordination.
- Demand Generation Content
- Collaborate with marketing teams to produce blogs, email campaigns, and social media content.
- Support webinars, video scripts, and thought leadership pieces.
- Advertising, Media Planning & Public Relations
- Assist in planning and executing paid campaigns across traditional and digital channels.
- Draft and approve press releases, support media outreach, and coordinate interviews.
- Monitor media coverage and prepare performance reports.
- Partner with the outside agency on advertising and PR initiatives, maintaining a strong relationship and vendor performance.
- Brand Consistency & Creative Collaboration
- Work with creative teams to ensure messaging aligns with brand standards.
- Elevate corporate materials and templates for internal and external use.
- Performance Metrics & Reporting
- Track internal engagement metrics, campaign performance, media coverage and sentiment analysis, and ROI on advertising spend.
- Leverage analytics to refine communication strategies and report on outcomes.
- Provide insights and recommendations for continuous improvement.
- Crisis Communication
- Maintain and update crisis communication plans and guide execution when necessary.
Qualifications
For a candidate to be successful as a Communications Specialist they must have:
- Bachelor’s degree in Communications, Marketing, Journalism, or related field.
- 3–5 years of experience in corporate communications, marketing, or related roles.
- Experience in PR, advertising, and media planning preferred.
- Strong writing, editing, and project management skills.
- Familiarity with CMS platforms, social media tools, and analytics dashboards.
- Familiarity with AI tools and leveraging AI capabilities in existing marketing technology.
- Design experience (InDesign or Canva) is a plus.
Key Competencies
- Strategic thinking and attention to detail.
- Ability to manage multiple projects and deadlines.
- Strong interpersonal and relationship-building skills.
- Data-driven approach to measuring communication effectiveness.
Additional Information
For more information about our benefits, job duties, and company values, go to
https://www.alto-shaam.com/en