Manager Marketing and Communications

Marketing and Communications Manager

Alternatives For Girls (AFG) seeks a Marketing & Communications Manager to play a critical role in ensuring the organization achieves its plans for growth in alignment with its' mission, vision, and values. 

Reporting to the Director of Fund Development, the Marketing and Communications Manager is a key player in AFGs public relations, marketing, and communications efforts cross-departmentally and agency-wide. Working closely with the Director of Fund Development, this person will be responsible for digital and print content creation, assist in execution of AFG’s annual marketing and communications plan, and actively participate in public relations, data and analytics, and driving the organization’s social media presence. The ideal candidate will demonstrate sound judgement and critical thinking skills; be capable of working well independently and as part of a cross-functional team. Successful candidates must be comfortable working among a broad range of stakeholders, developing relationships with key program staff, media contacts and participants. 

General Marketing and Communications:  

• Create and implement a year-round marketing/communications plan involving print and digital presence.
• Work in collaboration with the Development and program staff to develop, implement and update content around major fundraising campaigns, events, or the annual plan. 
• Manage AFG website (WordPress). Write, edit content, and make updates as needed.
• Responsible for email marketing efforts, including monthly electronic newsletter, bi-annual print newsletter, year-round appeals, and annual report.
• Lead digital execution of fundraising and engagement campaigns across email, website, and social media throughout the year.
• Act as the main copy editor, conducting internal reviews to maintain consistency and quality in all communications.
• Plan and carry out PR campaigns and strategies.
• Co-lead in the writing and editing of press releases, speeches, and stories.
• Working together with the Director of Fund Development, identify and develop story opportunities/pitch story ideas when relevant.
• Act as a key spokesperson for AFG’s brand.
• Develop and maintain good working relationships with local and national media and coordinate with the press on potential news stories.
• As part of the Marketing team, help train staff from other departments on how to handle media inquiries and press interviews. 
• Monitor the public and media’s comments and feedback regarding AFG.
• Be a positive brand ambassador for AFG in the wider community and a strong advocate for the mission of the organization.
• Be a positive leader and contributor within the Development/Marketing/Communications Team. 
• Responsible for capturing, collecting, and managing photos for marketing and storytelling purposes.

Data and Analytics: 

• Monitor, report, and present engagement metrics.
• Leverage key engagement metrics across platforms to optimize content, messaging, and distributions.

Social Media/ Digital:  

• Manage and execute AFG’s social media strategy across channels to build brand and program awareness.
• Coordinate and support communications projects, outreach, and products as needed.

Demonstrated Abilities:

• 3-5 years of relevant professional experience in communications and/or marketing, preferably in a nonprofit organization.
• Bachelor’s degree in a related field, such as journalism, public relations, or communications.
• Excellent written and verbal communication skills (candidates selected for an interview will be required to first submit examples of work).
• Strong attention to detail and excellent editing and proofreading skills.
• Proven results in implementing strategic marketing and communications.
• Experience in managing social media platforms (Facebook, Twitter, YouTube, Instagram, LinkedIn, etc.) and analytics technologies (Google Analytics and Plannable) to engage a diverse audience.
• Design experience with Adobe InDesign and Canva a plus.
• Email marketing familiarity with platforms like Constant Contact.
• Familiarity with CRM platforms, especially Bloomerang.
• Knowledge of web design and website maintenance (WordPress is a plus).
• Strong organizational and teamwork skills.
• High degree of discretion, integrity, empathy, and ability to maintain confidentiality.