Marketing Manager

Overview:

The Marketing Manager oversees Alterman’s Digital Marketing, Creative Brand, and Integrated Campaign and Communications functions. This role translates corporate marketing strategy into execution—driving brand consistency, digital performance, and high-quality creative output across all platforms. The Marketing Manager leads day-to-day digital campaigns, brand management, content creation, and creative production while mentoring team members and ensuring alignment with department, operations, and corporate growth objectives.

Essential Functions:

1. Digital Marketing & Campaign Execution: 40%

• Develops and manages comprehensive digital marketing strategies, leading integrated campaigns across digital, social, email, and web channels aligned with corporate growth objectives.
• Oversees digital marketing efforts including website strategy, SEO, paid media, online listings, and lead generation.
• Oversees development of content including landing pages, thought leadership, and visual assets.
• Analyzes campaign performance and adjusts strategies to optimize ROI and engagement.
• Partners with Business Development to support vertical market initiatives.
• Supports proposal and pursuit efforts with strategic and creative input.

2. Creative Brand Leadership: 20%

• Ensures consistent application of brand standards across all platforms and materials.
• Oversees design and production of digital and print collateral.
• Provides direction for photography, videography, and visual storytelling.
• Collaborates with the Marketing Director to evolve and maintain brand identity.

3. Team Leadership: 30%

• Supervises marketing team members across digital and creative functions.
  • Establishes workflows, priorities, and production timelines.
  • Ensures quality control across all marketing deliverables.
  • Identifies and supports professional development opportunities.
• Coaches team members while maintaining high performance standards and accountability.
• Identifies staffing needs and supports talent acquisition efforts, including recruiting and interviewing prospective team members.
• Contributes to marketing budget management by monitoring spend and providing input into budget planning and allocation.

4. Performance Analytics & Reporting:

• Monitors and evaluates marketing performance metrics across digital channels, including website traffic, SEO, social media, and paid advertising.
• Develops and presents insights to improve campaign effectiveness, engagement, and brand reach.
• Maintains organized documentation of marketing assets and performance data.

5. Performs other duties as assigned. 5%

Education and Experience:

• Bachelor's degree in Marketing, Communications, or related field required.
• Minimum 5-8 years of progressive marketing experience.
• Experience leading digital campaigns and managing creative production required.
• Experience in architecture, engineering, or construction industry preferred.
• Experience managing direct reports preferred.

Skills/Abilities:

• Excellent verbal and written communication skills.
• Strong team management and relationship-building skills with the ability to engage internal teams and collaborate cross-functionally.
• Strong understanding of SEO, paid media, and web performance optimization.
• Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop; video editing familiarity preferred).
• Strong copywriting and content strategy skills.
• Ability to interpret analytics and translate data into actionable insights.
• Excellent organizational and project management abilities.
• Ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Strong organizational skills with the ability to track metrics, prepare reports, and maintain accurate documentation.
• Proficient in Microsoft Office applications.

Work Environment:

• Office environment with some travel required.
• Outdoor visits to project sites for photography, videography, or campaign support.

Physical Demands:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift between 10-30 pounds at times.