What are the responsibilities and job description for the Marketing Automation Specialist – Salesforce Marketing Cloud position at Altec?
Job Description
Why Join Altec?
Altec is looking for a hands-on Marketing Automation Specialist in Birmingham, AL who knows how to build and scale programs in Salesforce Marketing Cloud (SFMC). This role owns the execution side of marketing automation—customer journeys, campaign builds, segmentation, and performance optimization. You’ll work across marketing, sales, and Information Systems (IS) to turn campaign ideas into automated, data-driven programs that run reliably and perform better over time.
What You’ll Do
Partner with marketing teams to translate campaign ideas into scalable automation solutions
Nice to Have
Founded in 1929, Altec is a privately held and family-owned company headquartered in Birmingham, AL. We are proud to be a leading manufacturer of products and services that connect people to the power and communications we all need in more than 100 countries throughout the world. While we are known for lifting products: bucket trucks, cranes – equipment used to help people access tough-to-reach places, what really makes us successful is how we help our associates reach higher. We help people reach their potential, and we believe that makes all the difference in our company.
Altec Values (in alphabetical order): Customer First - Enjoyment of Work - Family - Financial Stability - Integrity - People are our Greatest Strength - Quality - Spiritual Development – Teamwork
Altec offers a competitive salary that rewards performance and dedication, along with a comprehensive benefits package that includes:
Altec Industries, Inc. and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, color, religion, sexual orientation, gender identity, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state or local law. Altec strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.
Why Join Altec?
Altec is looking for a hands-on Marketing Automation Specialist in Birmingham, AL who knows how to build and scale programs in Salesforce Marketing Cloud (SFMC). This role owns the execution side of marketing automation—customer journeys, campaign builds, segmentation, and performance optimization. You’ll work across marketing, sales, and Information Systems (IS) to turn campaign ideas into automated, data-driven programs that run reliably and perform better over time.
What You’ll Do
- Build and manage automated journeys in Journey Builder (triggered, lifecycle, behavior-based programs)
- Execute campaigns across Email Studio, Mobile Studio, and CloudPages
- Develop lead nurturing workflows and always-on programs that reduce manual campaign work
- Run A/B testing on subject lines, content, and send timing to improve performance
- Create and maintain audience segmentation using Contact Builder and data extensions
- Write SQL queries to support targeting, data transformations, and campaign logic
- Maintain data quality, subscriber health, and consent management
- Support lead routing, campaign triggers, and customer lifecycle segmentation
- Administer Salesforce Marketing Cloud including users, business units, and configuration
- Build and maintain Automation Studio workflows (imports, exports, scheduled jobs)
- Support integrations with Salesforce CRM and other enterprise systems
- Troubleshoot automation issues, data discrepancies, and platform errors
- Monitor journey and campaign performance to identify improvement opportunities
- Turn campaign results into clear recommendations for targeting, messaging, and timing
- Support reporting through Salesforce CRM, CRM Analytics, or Marketing Cloud Intelligence
- Continuously refine automation programs to improve performance and efficiency
Partner with marketing teams to translate campaign ideas into scalable automation solutions
- Work with sales and data teams to align campaigns with pipeline and lifecycle goals
- Document processes and create repeatable frameworks for campaign execution
- Train and support marketing users on SFMC best practices
- Applicable Bachelor’s Degree required
- 4 years of experience required
- Salesforce Marketing Cloud or similar platforms
- Applicable Masters counts as one year of experience, not to exceed one year in total
- Strong hands-on experience with Journey Builder, Automation Studio, Contact Builder, and Email Studio
- Working knowledge of SQL for segmentation and data management
- Experience supporting Salesforce CRM integrations (Marketing Cloud Connect preferred)
- Understanding of lifecycle marketing, lead nurturing, and campaign automation
- Ability to troubleshoot technical issues and data problems quickly
Nice to Have
- Salesforce Marketing Cloud certifications (Email Specialist, Administrator, etc.)
- Experience with HTML, CSS, or AMPscript
- Experience in a B2B marketing environment
- Experience with analytics tools like CRM Analytics or Marketing Cloud Intelligence
- Campaigns shift from manual execution to automated journeys
- Audience targeting is accurate, consistent, and scalable
- Marketing teams can launch campaigns faster with fewer errors
- Automation programs continuously improve through testing and optimization
- SFMC runs reliably and supports business growth
- Some travel up to 25% may be required.
- Specific Assignments may have additional travel requirements.
- Be a team player with a positive, professional attitude.
- Exercise prudent judgment in carrying out all aspects of the position.
- Follow up, follow through, and double check all tasks associated with the position’s responsibilities to ensure their completion and accuracy.
- Continuously develop knowledge of and follow applicable processes & procedures.
- Ensure Customer satisfaction, for both external and internal customers.
- Be proactive and not reactive to solution determination, data dissemination, etc.
- High attention to detail is required for all tasks to maintain effectiveness and credibility.
- Customer satisfaction may require that you put in additional hours to accomplish certain requests and meet deadlines.
- A wide degree of creativity and latitude is expected.
Founded in 1929, Altec is a privately held and family-owned company headquartered in Birmingham, AL. We are proud to be a leading manufacturer of products and services that connect people to the power and communications we all need in more than 100 countries throughout the world. While we are known for lifting products: bucket trucks, cranes – equipment used to help people access tough-to-reach places, what really makes us successful is how we help our associates reach higher. We help people reach their potential, and we believe that makes all the difference in our company.
Altec Values (in alphabetical order): Customer First - Enjoyment of Work - Family - Financial Stability - Integrity - People are our Greatest Strength - Quality - Spiritual Development – Teamwork
Altec offers a competitive salary that rewards performance and dedication, along with a comprehensive benefits package that includes:
- Medical, Dental, Vision and Prescription Drug Program
- Retirement 401(k) Traditional or Roth Program Options with Company Match
- Vacation and Holidays
- Parental Leave
- Short Term and Long Term Disability Leave
- Flexible Spending Accounts
- Tuition Assistance Program
- Employee Assistance and Mental Health/Substance Abuse Program
- Life Insurance, Accidental Death and Dismemberment Insurance
- Supplemental Insurance including Hospital Indemnity, Critical Illness and Accident Insurance
- Additional Wellness Programs and Rewards Available
Altec Industries, Inc. and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, color, religion, sexual orientation, gender identity, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state or local law. Altec strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.