Demo

Customer and Product Support Sales Representative

Alta Equipment Group
Battle Creek, MI Full Time
POSTED ON 10/14/2026
AVAILABLE BEFORE 11/12/2026
Come work for the largest equipment dealer in North America! Are you a hardworking individual that thrives in a fast-paced environment and looking to take your career to the next level? If so, then come join our award-winning team!

We provide our employees with the following tools and resources to be successful:

  • Training
  • Outstanding benefits package (Medical, Dental and Vision insurance, plus much more!)
  • 401(k) with match
  • Competitive wages
  • Company laptop
  • 10 paid holidays

Responsibilities

Alta Material Handling is seeking a talented individual for a Territory Sales Representative position to cover the Battle Creek Service territory. The account rep will report to the Director of Operations and will be instrumental in achieving the department’s business objectives through profitable revenue generation in Aftermarket Sales. This is a territory sales position, majority of time spent will be in the field conducting business to business sales calls. The responsibilities of the position consist of, but are not limited to:

  • Daily use of our customer relationship management system.
  • Quoting and selling repairs, preventative maintenance and maintenance contracts, parts and rental
  • Territory development with a focus on customer acquisition and retention
  • Team with the Branch Manager to develop new accounts
  • Collaborate with the sales department to generate leads for new equipment and aftermarket
  • Incorporates Alta's Guiding Principles into daily activities
  • Performs other duties as assigned

Qualifications

  • High School diploma, or GED equivalent
  • Knowledge of forklifts and/ or construction equipment is a plus; however, candidates with comparable industry experience, a strong sales acumen and record of achievement will also be considered
  • Strong customer service skills
  • Possess excellent verbal and written communication skills
  • Proficient in the use of a personal computer and various software applications
  • Self-motivated
  • Must have valid driver’s license, clean driving record and automobile insurance.
  • Computer programs - Microsoft Office Suite
  • Language Skills - Intermediate: Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organization.
  • Mathematical Skills - Intermediate: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
  • Reasoning Ability - High: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instruction furnished in written, oral, diagram, or schedule form.

Physical Demands/Work Environment

  • Physical/Sensory Functions: Regularly will use hands, talk/hear; Frequently will sit; Occasionally will stand, walk, reach with hands and arms, stoop, kneel, crouch or crawl, taste/smell
  • Vision: No special vision requirements
  • Lift and/or Move Functions: Frequently will lift up to 25 pounds; Occasionally will lift 26 to 50 pounds
  • Work Environment: Frequently will work near moving mechanical parts, fumes or airborne particles

About Alta

Culture is Job #1. Alta Equipment Group prides itself in living by our Guiding Principles: Invest in the Best, Passion for Excellence, Customers for Life, Mutual Respect and One Team. More than an equipment company, Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships.

If you have a passion for excellence and are ready to make a difference within our organization, we’re ready for you. Whether it’s selling the world’s-best big iron, rolling up your sleeves and servicing our industry-leading construction and material handling product brands or being a difference maker behind the scenes, we can use your skillset.

At Alta Equipment Group, we believe in mutual respect and are committed to diversity while inspiring our employees to reach their maximum potential. Voted a “Top Work Place USA”, our employees across North America are committed to excellence. It’s the Alta way.

So, let’s start the conversation. Click the link to apply and begin the journey of a lifetime.

What We Look For

At Alta Equipment Group, we are looking for candidates who are a cultural fit with our organization and understand that every task and job goes toward fostering customers for life. Along with that, a great attitude that embraces mutual respect and delivering a consistent high energy level that exudes a passion for excellence. Also, we are searching for a skill set that has a high aptitude for the position with a continual focus on investing in one’s profession through additional training and learning.

Other Opportunities At Alta

Please visit our careers page at altg.jobs to view other openings that may be of interest to you!

Alta Equipment Group is an equal opportunity employer. This means we do not discriminate on account of age, race, religion, color, sex, national origin, ancestry, citizenship, height, weight, marital status, familial status, disability, genetic information, military status, veteran status, misdemeanor arrest record, or membership in any other classification protected under applicable law. If you believe the Company has violated its equal employment opportunity policy in any way, please contact recruiting@altg.com immediately!

Salary.com Estimation for Customer and Product Support Sales Representative in Battle Creek, MI
$56,961 to $96,432
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Customer and Product Support Sales Representative?

Sign up to receive alerts about other jobs on the Customer and Product Support Sales Representative career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$35,979 - $45,091
Income Estimation: 
$41,527 - $53,091
Income Estimation: 
$89,726 - $245,049
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$99,713 - $138,140
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Alta Equipment Group

  • Alta Equipment Group Orland, IL
  • Come work for the largest equipment dealer in North America! Are you a hardworking individual that thrives in a fast-paced environment and looking to take ... more
  • 15 Days Ago

  • Alta Equipment Group Orland, IL
  • Come work for the largest equipment dealer in North America! Are you a hardworking individual that thrives in a fast-paced environment and looking to take ... more
  • 15 Days Ago

  • Alta Equipment Group Lansing, MI
  • Come work for the largest equipment dealer in North America! Are you a Technician/Mechanic with auto, diesel, agricultural, material handling, lift truck o... more
  • 16 Days Ago

  • Alta Equipment Group Queens, NY
  • Come work for the largest equipment dealer in North America! Are you a hardworking individual that thrives in a fast-paced environment and looking to take ... more
  • 16 Days Ago


Not the job you're looking for? Here are some other Customer and Product Support Sales Representative jobs in the Battle Creek, MI area that may be a better fit.

  • electrosoft Battle Creek, MI
  • Electrosoft Services, LLC is an award-winning company that provides comprehensive technology-based solutions and services to federal customers. While cyber... more
  • 10 Days Ago

  • Sales and Marketing Coldwater, MI
  • This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future. Do you enjoy connecting... more
  • 1 Month Ago

AI Assistant is available now!

Feel free to start your new journey!