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Sales and Product Specialist - Allied (Non-Mobile)

Alta Equipment Company
Alta Equipment Company Salary
Livonia, MI Full Time
POSTED ON 10/30/2025
AVAILABLE BEFORE 11/29/2025
Come work for the largest equipment dealer in North America! Are you a hardworking individual that thrives in a fast-paced environment and looking to take your career to the next level? If so, then come join our award winning team!

We provide our employees with the following tools and resources to be successful:

  • Training
  • Outstanding benefits package (Medical, Dental and Vision insurance, plus much more!)
  • 401(k) with match
  • Competitive wages
  • Company laptop
  • Paid time off
  • 10 paid holidays

Position Summary

We are seeking a highly motivated and results-driven Product Specialist for our Allied (Non-Mobile) product line. This role is responsible for supporting the growth and development of the product category across a defined region. The ideal candidate will work closely with account managers to drive sales, provide product expertise, manage key projects, and ensure successful execution of strategic initiatives. Regular travel is required to support customer engagements, site visits, and regional growth initiatives. Knowledge of warehouse solutions and racking systems is essential to understand customer needs and deliver effective product recommendations.

Key Responsibilities

Sales Enablement & Business Growth

  • Act as the product expert and champion for Allied (Non-Mobile) solutions within the region.
  • Partner with account managers to develop and execute tailored sales strategies to achieve revenue targets.
  • Identify opportunities to upsell and cross-sell relevant products, including warehouse solutions and racking systems, increasing share of wallet across customer accounts.
  • Analyze sales trends and provide actionable insights to improve product positioning and performance.

Project Management

  • Lead and coordinate product-related projects, from concept through execution, ensuring timely delivery and alignment with strategic objectives.
  • Collaborate with cross-functional teams including marketing, procurement, and technical support to drive project success.
  • Track and report project progress, identifying risks and implementing mitigation strategies as needed.

Collaboration & Support

  • Work hand-in-hand with account managers to support their sales activities, including joint customer visits, proposal development, and product demonstrations.
  • Conduct product training sessions and provide ongoing support to internal teams and external customers.
  • Serve as a liaison between the field and internal stakeholders to relay market feedback and inform product development or adjustments.
  • Leverage expertise in warehouse layouts and racking configurations to offer optimal product solutions for customer facilities.

Market & Product Intelligence

  • Monitor competitor activity, industry trends, and market conditions to identify emerging opportunities or threats.
  • Maintain deep knowledge of product specifications, applications, and competitive advantages, particularly in warehouse infrastructure and storage systems.
  • Support the development of go-to-market strategies and promotional campaigns in coordination with marketing.

Qualifications

  • Bachelor’s degree in Business, Marketing, Engineering, or a related field.
  • 3 years of experience in product management, sales, or a technical role within the industrial or allied (non-mobile) equipment space.
  • Strong understanding of sales processes and project lifecycle management.
  • Proven ability to work collaboratively across teams and influence stakeholders at all levels.
  • Excellent communication, presentation, and organizational skills.
  • Proficiency in CRM tools, Microsoft Office Suite, and project management software.
  • Willingness and ability to travel regularly within the assigned region. (approximately 75% travel)
  • Working knowledge of warehouse solutions and racking systems.

Preferred Attributes

  • Experience in the non-mobile products and/or equipment market.
  • Technical background or ability to quickly learn complex product specifications.
  • Strong problem-solving skills and a proactive, self-starter attitude.
  • Hands-on experience with warehouse design, racking systems, or storage optimization solutions is a plus.
  • Familiarity with CAD software is beneficial, particularly for supporting warehouse layouts and creating visual proposals.

About Alta

Culture is Job #1. Alta Equipment Group prides itself in living by our Guiding Principles: Invest in the Best, Passion for Excellence, Customers for Life, Mutual Respect and One Team. More than an equipment company, Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships.

If you have a passion for excellence and are ready to make a difference within our organization, we’re ready for you. Whether it’s selling the world’s-best big iron, rolling up your sleeves and servicing our industry-leading construction and material handling product brands or being a difference maker behind the scenes, we can use your skillset.

At Alta Equipment Group, we believe in mutual respect and are committed to diversity while inspiring our employees to reach their maximum potential. Voted a “Top Work Place USA”, our employees across North America are committed to excellence. It’s the Alta way.

So, let’s start the conversation. Click the link to apply and begin the journey of a lifetime.

What We Look For

At Alta Equipment Group, we are looking for candidates who are a cultural fit with our organization and understand that every task and job goes toward fostering customers for life. Along with that, a great attitude that embraces mutual respect and delivering a consistent high energy level that exudes a passion for excellence. Also, we are searching for a skill set that has a high aptitude for the position with a continual focus on investing in one’s profession through additional training and learning.

Other Opportunities At Alta

Please visit our careers page at altg.jobs to view other openings that may be of interest to you!

Alta Equipment Group is an equal opportunity employer. This means we do not discriminate on account of age, race, religion, color, sex, national origin, ancestry, citizenship, height, weight, marital status, familial status, disability, genetic information, military status, veteran status, misdemeanor arrest record, or membership in any other classification protected under applicable law. If you believe the Company has violated its equal employment opportunity policy in any way, please contact recruiting@altg.com immediately!

Salary.com Estimation for Sales and Product Specialist - Allied (Non-Mobile) in Livonia, MI
$67,761 to $95,716
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