What are the responsibilities and job description for the Marketing Brand Manager position at alt super store?
About Us
We’re a fast-growing e-commerce marketplace offering a curated selection of hemp and alternative wellness products. Our mission is to make wellness more accessible with great prices, a wide selection, and a customer-first experience.
About the Role
We’re looking for a Brand Manager to own and operate one or two consumer brands within the alt super store ecosystem.
This is a high-ownership role that combines brand marketing, project management, and P&L responsibility. You will act as the internal mini-GM for your brand(s), accountable for brand strategy, execution, launch timelines, and commercial performance.
You’ll work cross-functionally to bring products to market on time, on brand, and profitably — while becoming the internal expert on your brand’s customer, category, and competitive landscape.
This role is ideal for someone who wants real ownership, thrives in fast-moving environments, and enjoys building brands from the ground up.
Core Responsibilities:
Brand Ownership & Strategy
- Own the end-to-end performance of 1–2 assigned brands
- Develop deep expertise in: target customer & use cases; product category & competitors; brand positioning, voice, and differentiation
- Maintain and evolve brand foundations, including: messaging frameworks; voice & tone guidelines; visual identity usage
- Serve as the single source of truth for your brand internally
P&L & Business Ownership
- Own the P&L performance of assigned brand(s), including revenue, gross margin, and contribution to overall business goals
- Partner with leadership, operations, and finance to forecast revenue and demand, plan product launches and promotions, evaluate pricing and discounting strategies
- Make informed tradeoff decisions across: marketing spend, product mix, launch timing and sequencing
- Monitor brand-level performance metrics and surface insights, risks, and opportunities
Brand Marketing Execution
- Lead brand marketing initiatives across: website and PDP messaging, email and lifecycle campaigns, launch and promotional campaigns, key seasonal moments
- Collaborate with Creative, Growth, and E-commerce teams to: brief campaigns and assets, review copy and creative for brand consistency, ensure messaging ladders back to brand strategy, ensure brand consistency across all customer touchpoints
Project Management & Launch Execution
- Own launch planning and execution for: new products and formulas, brand initiatives and campaigns, packaging or messaging updates
- Build and manage: project timelines, launch checklists, go-live schedules
- Coordinate cross-functional teams including: Creative & Design, Web / Tech, Operations & Supply Chain, Compliance & QA, Marketing & Growth
- Proactively identify risks, dependencies, and bottlenecks — and drive projects to completion
Cross-Functional Leadership
- Translate brand goals into clear briefs and priorities for internal teams and external partners
- Hold teams accountable to timelines while maintaining strong working relationships
Documentation & Process
- Maintain clear, organized documentation for each brand, including: brand playbooks, launch plans, messaging frameworks
- Help refine and improve brand factory processes to support faster, more repeatable launches
What Success Looks Like
- Products and campaigns launch on time and on brand
- Brands hit revenue and margin targets
- Teams have clarity and momentum — fewer last-minute scrambles
- Brand messaging feels cohesive across channels
- You’re trusted as the owner and decision-maker for your brand(s)
Qualifications
Required
- 3–6 years experience in brand marketing, brand management, or product marketing
- Experience managing or influencing revenue, budgets, forecasts, or P&L performance
- Strong project management and organizational skills
- Proven ability to work cross-functionally with creative, marketing, and operations teams
- Comfortable owning timelines and making tradeoff decisions
Nice to Have
- Experience in CPG, wellness, supplements, cannabis/hemp, or emerging consumer categories
- Experience launching new products or brands
- Familiarity with DTC e-commerce (Shopify) and marketplaces (Amazon, TikTok Shop)
- Startup or fast-growth environment experience
Pay: $75,000.00 - $85,000.00 per year
Benefits:
- Employee discount
- Paid time off
Experience:
- Marketing: 3 years (Required)
- Project management: 2 years (Required)
Ability to Commute:
- Commerce, CA 90040 (Required)
Work Location: In person
Salary : $75,000 - $85,000