What are the responsibilities and job description for the Marketing Manager position at Alston Construction?
About Alston Construction: Alston Construction Company is a nationwide general contractor, with 20 offices coast to coast. For 40 years, we have been a true partner, an honest advisor, as well as a responsible contractor for our clients. We believe the success of any project depends upon a strong builder client relationship, and a commitment to establishing common goals and objectives from the project start. Alston Construction offers a diverse background of general contracting, construction management and design-build experience of industrial, commercial, healthcare, education, retail and government projects.
We look for passionate construction professionals who share our core values: commitment, integrity, teamwork, and respect. As our CEO, Paul Little, says “In order to be successful at Alston Construction, you must enjoy seeing success in others.” If this sounds like you and what you’re looking for, we’d love to hear from you!
Our top tier benefits package includes medical, dental, vision, prescription safety glasses, short-term disability, long-term disability, life insurance/AD&D, HSA, health FSA, dependent daycare FSA, EAP, 401(k), Roth 401(k), After-Tax Roth In-Plan Conversion; paid vacation and sick time, paid holidays, tuition reimbursement, Tickets at Work, paid Identity Theft Protection (family coverage) and more!
Job Title: Marketing Manager
Job Summary: The overall goal of the Marketing Manager is to support the company in winning new work, while promoting and enhancing client relationships and the company’s image. The Marketing Manager uses discretion and independent judgment to assist management in the general business operations of the company.
Essential Duties and Responsibilities will include:
- Use discretion and independent judgment and professional skills to perform daily duties and resolve issues.
- Maintain a comprehensive understanding of Alston Construction’s services and capabilities, and those of competitors.
- Develop professional project pursuit documents, including RFPs, RFQs, and Statements of Qualification.
- Oversee the development, production, and distribution of marketing and promotional materials, including brochures, boilerplates, staff resumes/qualifications, project experience summaries, client references, and site signage.
- Partner with VP/GMs and SVPs to develop and execute their individual Marketing Plans.
- Conduct research on market trends, client needs, and competitors, and recommend strategies to generate new clients and win profitable business.
- Manage a centralized system for storage and retrieval of client and marketing information, and develop customer communications such as newsletters and corporate communications in coordination with the Marketing Director.
- Plan and coordinate trade show/convention participation, and manage submissions for industry award and building competition entries.
- Other related duties.
Education, Experience, and Licensing/Certifications include:
- Degree in Marketing, Communications, or a related field, and a minimum of 5 years of relevant marketing experience. An equivalent combination of education and experience will be considered.
- Good knowledge of the construction industry, including design-build general contracting, and the local construction market.
- Proficiency in Microsoft Office and Adobe Photoshop/InDesign or similar graphic design software; Prezi experience preferred.
Alston Construction is an Equal Opportunity Employer.