What are the responsibilities and job description for the Growth Marketing Associate Manager, CRM & Lifecycle position at ALSO.?
About ALSO.
We’re ALSO, an electric mobility company originally conceived as a part of Rivian. We’re a passionate team of builders, dreamers, doers and innovators, focused on creating entirely new (not to mention, innovative and delightful) vertically integrated, small EVs designed to meet the global mobility challenges of today and tomorrow. Our mission is to inspire everyone to ride ALSO—replacing many local car, truck and SUV miles with ones on vehicles that are more affordable, more enjoyable and 10-50x more efficient.
ALSO is looking for a Growth Marketing Associate Manager, CRM & Lifecycle, to build and own the email and SMS engine to bring customers along their journey from discovery, test spin, and then ownership. This role sits at the heart of our digital funnel — you'll design the content for customer, lifecycle programs, segmentation logic, and automation flows that nurture and drive customers from first click to first ride. You'll work closely with paid media, brand creative, and retail teams to ensure every touchpoint from awareness to purchase is intentional, personalized, and moves the needle.
What You Will Do
Why ALSO.
We’re passionate about helping the world find a better way to get there—wherever it is you’re headed.
We’re located in the heart of Silicon Valley and have brought together a world-class team from some of the biggest brands in the technology, automotive, cycling, outdoor recreation and retail spaces.
Together we’re working hands-on to imagine, design and build an entirely new solution to a global set of transportation challenges.
Perks And Benefits
We’re ALSO, an electric mobility company originally conceived as a part of Rivian. We’re a passionate team of builders, dreamers, doers and innovators, focused on creating entirely new (not to mention, innovative and delightful) vertically integrated, small EVs designed to meet the global mobility challenges of today and tomorrow. Our mission is to inspire everyone to ride ALSO—replacing many local car, truck and SUV miles with ones on vehicles that are more affordable, more enjoyable and 10-50x more efficient.
ALSO is looking for a Growth Marketing Associate Manager, CRM & Lifecycle, to build and own the email and SMS engine to bring customers along their journey from discovery, test spin, and then ownership. This role sits at the heart of our digital funnel — you'll design the content for customer, lifecycle programs, segmentation logic, and automation flows that nurture and drive customers from first click to first ride. You'll work closely with paid media, brand creative, and retail teams to ensure every touchpoint from awareness to purchase is intentional, personalized, and moves the needle.
What You Will Do
- Own ALSO's email and SMS programs end-to-end — from strategy and segmentation through build, QA, deployment, and performance reporting
- Design and manage lifecycle flows across the full customer journey: Welcome, Consideration Nurture, Test Ride Booking, Post-Test Ride, Post-Purchase, and Win-Back
- Build and maintain a segmentation framework that delivers the right message to the right person and where they are in the customer journey
- Run a structured A/B testing cadence on subject lines, send timing, content, and CTAs and turn those learnings into a living ALSO CRM playbook
- Partner with performance marketing, brand, and retail teams to ensure lifecycle messaging is consistent, on-brand, and actively moving customers from first click to first ride
- Manage the CRM production calendar and sprint process, translating cross-functional requests into clear, prioritized Asana tickets with defined timelines and outcomes
- Report on owned channel performance weekly— open rate, CTR, test ride conversion, revenue attributed — with clear insights and a concrete roadmap for what's next
- 4–6 years of hands-on lifecycle and email marketing experience at a DTC or consumer brand, with demonstrated ownership of full-funnel programs and measurable impact on conversion or LTV and not just campaign coordination
- Deep proficiency in Klaviyo or a comparable ESP (Braze, Iterable); You've built complex flows, managed segmentation logic, and know the difference between a broadcast and a behavioral trigger
- Startup DNA; you've built something from scratch in an ambiguous environment, you don't wait for a playbook to exist before you start writing one, and you're comfortable making decisions with imperfect data
- Sharp communicator and strong cross-functional partner; equally comfortable writing a subject line, briefing a creative agency, presenting performance results to leadership, or jumping into Asana to unblock a campaign that's slipping.
Why ALSO.
We’re passionate about helping the world find a better way to get there—wherever it is you’re headed.
We’re located in the heart of Silicon Valley and have brought together a world-class team from some of the biggest brands in the technology, automotive, cycling, outdoor recreation and retail spaces.
Together we’re working hands-on to imagine, design and build an entirely new solution to a global set of transportation challenges.
Perks And Benefits
- Robust health coverage. Excellent health, dental and vision insurance covered up to 100% by ALSO with FSA & HSA options.
- One Medical membership and dedicated insurance advocates.
- Rich fertility and family building benefits with Progyny.
- Flexible time off.
- 401(k) match.
Salary : $115,000 - $135,000