Marketing Operations & Campaign Manager

About the RoleThe Marketing Operations & Campaign Manager is responsible for executing and operationalizing Alps Controls’ cross-channel marketing campaigns. This role ensures marketing strategy translates into coordinated execution across email, automation, paid media coordination, events logistics, and campaign performance reporting. This position is the operational engine of the marketing department — responsible for building, deploying, tracking, and optimizing campaigns while maintaining system integrity and execution discipline.Key ResponsibilitiesCampaign ExecutionBuild and deploy email campaigns in marketing automation platformCreate and manage landing pagesCoordinate campaign timelines and assetsEnsure on-time launch of monthly initiativesManage campaign QA and testingMarketing AutomationBuild and maintain workflows (welcome, reactivation, nurture)Manage segmentation and listsEnsure CRM data flows properly between Salesforce and Marketing AutomationMaintain database hygiene and compliancePaid Media CoordinationServe as internal liaison to paid media agencyProvide campaign briefs and landing pagesMonitor spend pacingConsolidate performance reportingRecommend optimization adjustmentsEvent Logistics & Execution Coordinate event timelinesManage venue communicationOversee registrations and attendee listsCoordinate booth materials and vendor participationSupport post-event reporting and follow-up workflowsReporting & AnalyticsMaintain monthly marketing performance dashboard in cooperation with our BI teamTrack campaign KPIsMonitor attribution trendsProvide insights to CMTO and leadershipCross-Functional CoordinationAlign with Sales for campaign rolloutSupport Vendor Marketing Specialist with fulfillment buildsCoordinate with Marketing Director on asset deploymentAll other duties as assignedIdeal Candidate Profile4–6 years B2B marketing experienceStrong experience with marketing automation platforms (HubSpot preferred)Comfortable working within Salesforce ecosystemHighly organized and deadline-drivenAnalytical mindsetExperience coordinating paid media agenciesExperience supporting live eventsWhat Success Looks Like (First 12 Months)Campaigns launch on schedule without last-minute scramblingMarketing automation workflows operate smoothlyVendor campaigns execute seamlesslyPaid media reporting is clear and actionableEvents run without operational frictionLeadership receives consistent, data-backed reportingTools & SystemsThis role works across several tools and systems, including:CRM platforms (e.g., Salesforce or similar)Email marketing platformsGoogle Ads ManagementWebsite content and promotion toolsAnalytics and reporting tools (web, campaign, or dashboard-based)Project management and collaboration toolsExperience with these systems is helpful, but strong fundamentals and a willingness to learn are equally important.Company DescriptionAbout Alps ControlsAlps Controls is an established, technology-enabled distributor specializing in HVAC and building automation controls. For more than 30 years, we have partnered with over 200 manufacturers to support contractors, facilities teams, and building owners across North America and South America.The company is entering its second generation of ownership, with its founder remaining actively engaged in the business. This continuity enables a long-term perspective and ongoing investment in people, systems, and organizational structure.This newly established role reflects the next phase of Alps Controls’ evolution. As the business continues to grow and operations become more complex, this position has been created to bring added focus, clarity, and expertise to vendor marketing—an area that is increasingly critical to our commercial success.Alps Controls values thoughtful decision-making, collaboration across teams, and steady improvement. We offer a professional, grounded environment where roles are created intentionally and designed to have long-term impact.

Salary : $80,000 - $95,000