Regional Product Marketing Sr. Specialist

Job Summary

The purpose of the Regional Product Marketing Sr. Specialist is to lead the commercialization of Electronic Devices products by translating Business Unit product strategies into successful regional market execution.

The Regional Product Marketing Sr. Specialist serves as the commercial and technical bridge between Business Units, Regional Sales, and customers, engaging directly with customers and prospects to understand market needs, application requirements, and emerging opportunities. Working across Business Units, Regional Sales, Embedded FAEs, Commercial Operations, and Sales Enablement, the role develops go-to-market strategies, identifies market opportunities, positions new technologies, and enables successful product adoption throughout the region.

This position is required to conduct business in a professional and cordial manner that will uphold the integrity and reputation of Alps Alpine North America, Inc. This position maintains a thorough working knowledge of and adheres to the policies, regulations, and procedures of Alps Alpine North America, Inc.

Duties

Product Commercialization

• Develop and execute regional go-to-market strategies for new products, and technologies, and solutions.
• Translate Business Unit product strategies into commercialization activities aligned with regional customer and market requirements.
• Coordinate successful product launch activities across Sales, Embedded FAE, Commercial Operations, and Business Unit Teams.
• Monitor product launch progress, customer adoption, and commercialization effectiveness, recommending adjustments as needed

Market Intelligence

• Analyze regional market trends, customer requirements, competitive activity, and emerging technologies within target markets.
• Identify emerging applications and market opportunities to support business growth.
• Conduct Voice of Customer (VOC) research through direct engagement with customers, prospects, and industry stakeholders.
• Develop relationships with customers, prospects, and industry stakeholders to identify unmet needs, application requirements, buying criteria, and emerging market opportunities.
• Synthesize customer insights to provide structured Voice of Customer (VOC) feedback to Business Units to influence product roadmaps, positioning, and commercialization priorities.

Product Marketing and Strategy

• Develop product positioning value propositions, and messaging tailored to for regional markets requirements.
• Support market opportunity assessments and commercialization plans for new product introductions.
• Support pricing discussions evaluations and competitive positioning analysis.
• Partner with Business Units to communicate regional market requirements, customer feedback, and competitive insights.

Cross-Functional Leadership

• Coordinate commercialization activities between Business Units, Regional Sales, Embedded FAE, Commercial Operations, and Sales Enablement.
• Lead commercialization planning for strategic customer opportunities.
• Ensure alignment between technical capabilities and commercial objectives.

Product Lifecycle Management

• Monitor product performance and market adoption throughout the product lifecycle.
• Identify opportunities for product portfolio expansion, rationalization, or replacement based on customer feedback and market trends.
• Support product transition lifecycle planning activities, product transitions, and lifecycle end-of-life communications.

Provide support toward the certification and ensure compliance to customer required quality management systems (TISAX, TS16949, IATF, etc.)

Positions that fall under the functions of Product Development, Legal, HR, IT and Executive Management are required to exercise a higher level of confidentiality and discretion in handling information the positions have access to.

Requirements

• Bachelor's degree in Electrical, Electronics, or a related Engineering discipline required.
• Minimum 5 years of experience in product marketing, technical sales, or applications engineering within the electronic components industry.
• Experience in sales engineering preferred; prior experience as a Field Applications Engineer (FAE) is ideal.

Knowledge, Skills, and Abilities

Key Competencies

• Deep understanding of customer applications and market dynamics.
• Strong customer-facing skills with demonstrated ability to uncover customer needs and translate feedback into actionable market and product insights.
• Advanced business and financial acumen.
• Ability to influence cross-functional organizations without direct authority.
• Strong analytical and strategic thinking skills.
• Excellent communication and presentation abilities.
• Proven ability to lead product commercialization initiatives.

Licenses or Certifications

• Valid U.S. driver’s license required.
• Must be able to obtain and maintain a valid passport and travel internationally as required.

Working Conditions typically required

Frequently Incurred (between 26% and 75% time on job)

• Travel and or overnight stays typically including one trip per year to Japan
• Regular regional travel as needed for customer and market engagement
• Support of events over weekends and/or holidays
• Outdoor events in varying weather conditions
• Stand for long periods of time during events

Alps Alpine NA, Inc. offers competitive salaries with a great work environment. Our comprehensive employee benefits package includes:

• PPO Health Benefits (medical/dental/vision) Effective on Start Date
• 401(k) Retirement Plan with Company Match
• Opportunity for Annual Bonuses
• Generous PTO and Holiday Schedule
• Flexible Spending Accounts
• Employee Assistance Program
• Employee Product Purchase Discounts
• Wellness Reimbursement Program
• Life, AD&D, Short and Long-Term Disability Insurances

Alps Alpine NA, Inc. values its members as individuals and is committed to forming an energetic and attractive company where the quality of work is enhanced.

Alps Alpine North America, Inc. is an Equal Opportunity Employer. It is the policy of Alps Alpine NA, Inc. to consider all job applications on the basis of merit without regard to race, color, religion, gender, pregnancy, age, national origin, ancestry, marital status, veteran status, disability, medical condition, sexual orientation, or any other protected characteristic.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Work Location: Hybrid remote in Auburn Hills, MI 48326

Benefits:

Salary : $75,738 - $109,857