What are the responsibilities and job description for the Marketing Director position at Alphastar Capital Management?
Who We Are
Alphastar Capital Management (Alphastar) is a growth-oriented Registered Investment Adviser (RIA) offering platform affiliation to Independent Advisor Representatives. These Advisors provide investment services to retail wealth clients across the U.S. Alphastar provides services within a multitude of verticals including asset management and trading services, financial planning, practice management and development training, and best-in-class technology. All services are offered with a mindset of first-class service and a focus on ethics and compliance.
Position Summary
Lead the development and execution of the firm's marketing vision, driving brand awareness, advisor/client acquisition, and overall market presence. This individual will serve as the strategic marketing leader, partnering closely with the executive team to elevate the brand, generate growth opportunities, and deliver exceptional experiences across all marketing channels and events.
Key Responsibilities
- Develop and execute the firm's overall marketing strategy in alignment with executive leadership objectives
- Drive brand positioning, awareness, and market differentiation across all channels
- Lead digital marketing initiatives focused on lead generation, client acquisition, and business growth
- Manage website strategy, SEO, SEM, email marketing, marketing automation, and analytics
- Create compelling marketing campaigns that support advisor recruitment, client acquisition, and retention
- Oversee all external communications, messaging, copywriting, and content development
- Develop and execute social media strategy across LinkedIn, Facebook, Instagram, YouTube, and emerging platforms
- Manage creative direction, branding standards, advertising, and promotional campaigns
- Design and produce brochures, presentations, email communications, marketing collateral, and internal communications materials
- Lead video strategy and production, including promotional videos, event content, interviews, and social media assets
- Plan and execute conferences, client events, advisor events, and corporate meetings including:
- Venue sourcing and contract negotiation
- Registration management
- Event logistics and planning
- Audio/visual coordination
- Vendor management
- On-site event execution
- Measure marketing effectiveness through KPIs, reporting, analytics, and ROI tracking
- Manage relationships with external agencies, designers, videographers, printers, and marketing vendors
- Stay current on industry trends, technology, and best practices to continuously improve marketing effectiveness
Desired Skills & Experience
- 7 years of progressive marketing leadership experience
- Strong strategic planning and project management capabilities
- Expertise in digital marketing, campaign management, lead generation, and analytics
- Preferred experience within the independent RIA, wealth management, financial services, TAMP, or insurance industries
- Exceptional written and verbal communication skills
- Advanced copywriting and content development abilities
- Strong graphic design and creative development skills
- Experience with video production, editing, and multimedia content creation
- Proficiency with marketing and creative technology platforms including:
- Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro, After Effects)
- Canva
- WordPress or comparable CMS platforms
- HubSpot, Salesforce Marketing Cloud, Pardot, or similar marketing automation platforms
- Google Analytics and SEO tools
- Social media management platforms
- Microsoft Office and PowerPoint
- Ability to thrive in a fast-paced, entrepreneurial, growth-oriented environment
Ideal Candidate
- Strategic thinker who can also execute at a high level
- Creative storyteller with strong business acumen
- Highly organized, detail-oriented, and results-driven
- Comfortable leading large-scale initiatives and events from concept through execution
- Passionate about building brands, creating memorable experiences, and driving growth
BENEFITS
- Competitive salary plus bonus opportunities
- Employee-only costs covered Medical, Dental and Vision insurance. Additional family members may be added and will be deducted from employees’ bi-weekly pay.
- 401(k) options available.
- Generous PTO policy along with 11 paid holidays per year.
- Ancillary benefits are offered including but not limited to short-term disability, longer term care coverage, legal support and more.
- Group life insurance policy for all employees. Additional coverage is available with premiums deducted from employees’ bi-weekly pay.