What are the responsibilities and job description for the Marketing Performance Strategist position at AlphaGraphics?
Benefits:
We are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills.
We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know.
For our Lakewood office we are searching for a Marketing Performance Strategist, mainly focused on defining how we measure success across all brands (AlphaGraphics, PostNet, World Options), surface the insights that shape where we invest, and translate performance data into clear recommendations that move the business forward. You will partner closely with IT, Finance, external agencies, and franchise-facing teams.
This is not a reporting role, and it is not a campaign execution seat. This is a strategy role for someone who looks at performance data and asks what should we do about this, not what does this say.
The Marketing Performance Strategist acts as the strategic right hand to the VP of Marketing. Fortidia US is building a marketing organization where every initiative, every dollar, and every campaign connects directly to revenue, and the Marketing Performance Strategist is at the center of that shift.
The Marketing Performance Strategist will report to the VP of Marketing.
Main tasks and responsibilities:
Performance Architecture
Design and own the end-to-end measurement framework across all brands and channels. Build attribution models that connect marketing activity to franchise-level revenue. Establish the KPI hierarchy and create reporting cadences that serve the marketing team, senior leadership, and brand stakeholders.
Mine historical performance, identify patterns and gaps, and deliver the strategic briefings that shape marketing investment decisions. You deliver the interpretation with a recommendation attached.
Every active program, campaign, and test across the portfolio should have a single source of truth with metrics tied to revenue. You will build that system and keep it honest.
Marketing does not operate in isolation, and this role does not either. You will serve as the marketing team’s primary strategic bridge to IT, Finance, and external partners.
We are a PE-backed franchise portfolio. Everything is measured, including this position.
METRIC | WHAT IT LOOKS LIKE
ROI Visibility | Leadership has a clear, trusted view of marketing return across all channels and brands at any given time
Insight-to-Action | Recommendations are delivered proactively and adopted into planning within the same quarter
Initiative Accountability | Every active program has defined KPIs, a measurement plan, and a documented outcome
Cross-Functional Alignment | IT, Finance, and agency partners operate from shared data and aligned priorities
Revenue Attribution | Marketing credibly demonstrates its contribution to franchise-level revenue growth
Team Maturity | Team members consistently frame their work in terms of business impact, not activity volume
Requirements:
Flexible work from home options available.
- 401(k)
- 401(k) matching
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Flexible schedule
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Training & development
- Vision insurance
- Wellness resources
We are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills.
We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know.
For our Lakewood office we are searching for a Marketing Performance Strategist, mainly focused on defining how we measure success across all brands (AlphaGraphics, PostNet, World Options), surface the insights that shape where we invest, and translate performance data into clear recommendations that move the business forward. You will partner closely with IT, Finance, external agencies, and franchise-facing teams.
This is not a reporting role, and it is not a campaign execution seat. This is a strategy role for someone who looks at performance data and asks what should we do about this, not what does this say.
The Marketing Performance Strategist acts as the strategic right hand to the VP of Marketing. Fortidia US is building a marketing organization where every initiative, every dollar, and every campaign connects directly to revenue, and the Marketing Performance Strategist is at the center of that shift.
The Marketing Performance Strategist will report to the VP of Marketing.
Main tasks and responsibilities:
Performance Architecture
Design and own the end-to-end measurement framework across all brands and channels. Build attribution models that connect marketing activity to franchise-level revenue. Establish the KPI hierarchy and create reporting cadences that serve the marketing team, senior leadership, and brand stakeholders.
- Build measurement across paid, organic, email, local, national, and partner channels
- Create attribution models linking spend to franchise revenue, lead quality, and acquisition cost
- Define what we measure, why it matters, and how it connects to business objectives
- Establish standardized reporting cadences for the team, leadership, and brand-level stakeholders
Mine historical performance, identify patterns and gaps, and deliver the strategic briefings that shape marketing investment decisions. You deliver the interpretation with a recommendation attached.
- Analyze performance across the portfolio to surface opportunities, underperformance, and emerging patterns
- Deliver regular briefings to the VP of Marketing with recommendations on budget, channel mix, and priorities
- Develop scenario modeling and forecasting to pressure-test plans before committing resources
- Translate data into formats that non-technical stakeholders can act on immediately
Every active program, campaign, and test across the portfolio should have a single source of truth with metrics tied to revenue. You will build that system and keep it honest.
- Own the initiative tracker: a living view of everything in flight with defined success criteria and measurement plans
- Monitor health in real time, flag risks early, and propose corrective actions proactively
- Ensure every program has a documented post-mortem, building institutional knowledge the team can reference
- Synthesize cross-channel performance to identify compounding effects, cannibalization, or blind spots
Marketing does not operate in isolation, and this role does not either. You will serve as the marketing team’s primary strategic bridge to IT, Finance, and external partners.
- Partner with IT on data infrastructure, reporting systems, CRM integration, and attribution tooling
- Work with Finance on ROI modeling, budget forecasting, and Advertising & Development fund analysis
- Manage the performance relationship with outside media agencies: hold them to KPIs and evaluate spend effectiveness
- Collaborate with field marketing so local programs are measured and optimized alongside national efforts
- Build competitive benchmarking into the performance rhythm: share of voice, positioning, channel effectiveness
- Integrate external signals (industry shifts, platform changes, economic conditions) into strategic recommendations
- Support executive presentations and board materials with narratives linking marketing investment to growth
- Identify emerging channels, technologies, and tactics worth testing based on performance potential
- Coach team members on shifting from activity reporting to outcome-based accountability
- Develop templates, dashboards, and playbooks that raise the performance maturity of the marketing organization
- Establish and document testing frameworks (A/B, multivariate, holdout) as standard operating procedure
We are a PE-backed franchise portfolio. Everything is measured, including this position.
METRIC | WHAT IT LOOKS LIKE
ROI Visibility | Leadership has a clear, trusted view of marketing return across all channels and brands at any given time
Insight-to-Action | Recommendations are delivered proactively and adopted into planning within the same quarter
Initiative Accountability | Every active program has defined KPIs, a measurement plan, and a documented outcome
Cross-Functional Alignment | IT, Finance, and agency partners operate from shared data and aligned priorities
Revenue Attribution | Marketing credibly demonstrates its contribution to franchise-level revenue growth
Team Maturity | Team members consistently frame their work in terms of business impact, not activity volume
Requirements:
- 5-8 years of progressive experience in marketing performance, growth strategy, demand generation, or marketing operations
- You have built performance measurement frameworks, not just inherited and maintained them
- Strong command of attribution modeling, marketing mix analysis, and ROI-based decision-making
- Experience working cross-functionally with IT, Finance, and external agencies as a strategic partner
- Advanced proficiency with analytics platforms (GA4, Looker Studio, Tableau, or similar), CRM systems, and marketing automation tools
- Ability to distill complex data into compelling narratives for executive and non-technical audiences
- Comfortable in a PE-backed environment where marketing is held to revenue accountability standards
- You move fluidly between big-picture strategy and granular execution without losing the thread on either
- Collaborative spirit, with appreciation of diverse perspectives
- Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions
- Experience in multi-location, franchise, or distributed business models
- Multi-brand portfolio marketing background
- Familiarity with franchise-specific metrics: same-store sales, new center ramp, brand fund ROI, local vs. national spend optimization
- Experience managing or evaluating media agency performance
- Exposure to AI-powered marketing tools, predictive analytics, or marketing intelligence platforms
- Experience building or owning dashboards used by senior leadership or board-level stakeholders
- A vibrant international environment in a continuously growing company, with many professional and personal development opportunities
- Extensive training and development opportunities within the group
- A multicultural organizational structure and team.
- Annual base salary in the $80k - $100k range based on experience
- Team and individual performance-based bonus up to 20% of your annual salary.
- Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(K) Match, Life Insurance, Short-term and Long-term Disability, Pet Insurance, and a completely free Employee Assistance Program
- Hard work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each member
Flexible work from home options available.
- PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage and pay the employees hired for positions in a specific local location (center) through their specific business.
Salary : $80,000 - $100,000